Our data and services result in improved operating and marketing efficiency across direct or digital marketing, customer support or operational applications and customer identification or Internet of Things (IoT) applications. We make this possible through our deterministic, individual level compiled data assets, that provide a near census of the adult population in America in the format needed to drive attainment of objectives, whether that be automated use via technical integration, use of our platform or installation of data in client-side environments.
We see the data and marketing eco-system as being consumed with the digital marketing opportunity. We have chosen to focus our efforts at the next evolution to develop broader scale data products that emphasize mobility and the Internet of Things (IoT) and the tidal wave of change that it will create. We have made a concerted effort to purchase and consume all available research being prepared and released by the direct, digital and mobile marketing thought leaders as it relates to the trends that will result from the convergence of mobile, digital and the Internet of Things. We are using these findings to guide our product road map to ensure that we provide a foundational data layer that American business can build upon to thrive both today and in coming mobile age.
Our firm was founded in 2015 as an aggregator of marketing and referential data assets, however or data assets have grown to include mobile and digitally focused data assets that are both unique and highly authoritative, given that they are purely deterministic and at scale. We have substantial organizational bench strength in the data world and have assembled an Advisory Board of recognized thought leaders in data products, and the use of such to drive business objectives. The company is headquartered in Las Vegas, Nevada.