Identity management, recognition, and cross-channel or cross-device strategies are the key to managing the customer journey and attributing online to offline behavior. Identity matching and validation can enable customer-facing organizations to personalize content and offers, dynamically alter web content and drive in app marketing as part of managing the customer journey.
The ability to construct people-based audiences with real-world, historical offline data, that is then leveraged for digital engagement, serves as the foundation for eliminating ad spend waste and click-fraud.
Our Super Identity Graph provides a turnkey data solution for identifying and contextually interacting with the mobile inclined consumer.
Contextual targeting to improve customer acquisition.
Improve efficiency in lead handling.
Supports AI/Machine learning.
Reduce click fraud associated with programmatic ad targeting.
Precise omnichannel access to extend the reach and enhance personalization.
