National Consumer Marketing Database

A consistent theme in research released over the past year points to the continued expansion of data-driven, approaches that focus on marketing to the individual consumer. In early 2017, Winterberry Group released The Data Centric Organization: Transforming for the Next Generation of Audience Marketing, which reported that enterprise-class marketers are actively pursuing initiatives to leverage data as a central driver of their audience engagement efforts with the following top-three objectives:

  • Embrace customer centricity as a fundamental go to market strategy
  • Desire to engage digital channels as primary promotional, transaction and customer service vehicle, ultimately supplanting traditional media.
  • Desire to better integrate deployment of various channels, both digital and traditional, around a deeper understanding of the customer.


Our National Consumer Marketing Database provides users a near-census of every adult in the U.S. that is available across all channels with each individual record containing over 300+ data elements. This data can be used to develop audiences for new customer acquisition or can be used to enhance the quality and coverage of a customer database to enable more effective marketing.

Recently, Audience Acuity has experienced a surge in client campaign activity focused on cross-channel campaigns targeting mobile inclined consumers through the use of custom audiences in social channels, and Facebook specifically. Our National Consumer Marketing Database is matching between 80 – 90% when loaded into Facebook for custom audience development. As this database provides marketers a near-census of the U.S. adult population from which they can develop individual target audiences, our users can have confidence that they can reach their target audiences at scale, on the most heavily used social platform.

We apply industry leading research and marketing strategies to offer a product that excels in size and quality. The database is a Multi-channel, multi-sourced, triple-verified, then validated against recent transaction and engagement data to create the production instance. All built from compiled and proprietary response data sources.

Our proprietary multi-channel consumer database includes detailed demographic, psychographic, lifestyle and transactional data, which is contributed to dozens of the most credible and responsive sources available to direct marketers, all matched to channel data that can be used to identify and acquire new viable prospective customers including:

  • Premier data compilers including: Public and courthouse records, real property data, phone directories, Consumer surveys, Self-Reported and transactional information.
  • Response source contributors, niche datasets and premium datasets from Publishers, catalogers, destination online sites, plus interactive campaign results

Quality and Verification

  • Each resulting record is then matched against active consumer databases as a final quality assurance step
  • Validation process triangulates every individual contact, not just household
  • All files are updated quarterly
  • All databases meet all DMA privacy and security compliances
  • All active Email is 100% CAN-SPAM compliant
  • Hygiene includes; NCOA, deceased scrub, DMA Pander suppression, address standardization and CASS certification (99.7% CASS score)

Scale by Data Type

  • Consumers: 260+ Million
  • Consumer Households: 110 Million
  • Production Email: 105 Million
  • Total Email: 400+ Million
  • Mobile Phones: 150 Million
  • Landline Phones: 70 Million
  • IP tied to Postal Address: 200+ Million

Need more info?

Contact us and one of our specialists will assist you as soon as possible.


Audience Acuity enables clients to identify and separate their target audience from the masses.

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