Data Hygiene
Update, correct and enhance data contained in customer records to improve the ability to reach customers.
Targeted Digital Remarketing
Resolve identity by matching a captured digital identifier to a consumer to develop behavioral triggered audiences for new customer acquisition.
Dynamic Email Retargeting
Resolve the identity of consumer that abandons shopping cart and re-target those not already in the funnel by sending real-time email.
Site Side Personalization
Resolve the identity of a consumer that visits a site or abandons a shopping cart and dynamically map those identities to know common profiles to drive personalization and improved customer experience.
PMP Audience Targeting
Private Market Place (PMP) audience targeting for improved engagement and measurement. Provide people-based audiences for ad targeting as an alternative to digital segments contained in DSPs that are comprised of generic digital profiles.
Dynamic Site Visitor Resolution
Enhancement of customer records with comprehensive consumer profile containing over 500 data points to improve segmentation and ability to contextually target.
Person Recognition Across Channels, Digital Sessions, and Devices
Develop a common profile of disparate 1st party feeds using AA Data as a link mechanism.
Data Enhancement
Enhancement of customer records with comprehensive consumer profile containing over 500 data points to improve segmentation and ability to contextually target.
Improved Data Management
Unification and enhancement of customer record to create a comprehensive consumer profile containing over 500 data points to improve segmentation and ability to contextually target.
Dynamic Lead Scoring Across Digital Sessions and Devices
Real-time analytically driven lead scoring.
Dynamic Lead Enhancement and Handling
Enhance inbound lead form with additional data to increase the value of the record as a lead for sale.
Dynamic Data Hygiene for Omni-reactivation
Reactivate lost customers by using old contact data to identify the current customer profile and contact information.
Data Unification for Micro-targeting and Omni-channel Activation
Enhancement of customer records with comprehensive consumer profile containing over 500 data points to improve segmentation and ability to contextually target.
Common Customer Profile and Advanced Segmentation
Use analytical profiles to better understand the unique profile of each customer segment to enable more targeted ad buying.
Data Unification and Omnichannel Audience Development
Enhancement of in-house data with a comprehensive consumer profile containing over 500 data points to improve segmentation and improve addressable reach.
Private Market Place (PMP) Identity Data Spine for Improved Targeting and Measurement
People-based target audiences that eliminate wasted ad spend associated with bots and digital profiles
Location-Based Ad Targeting
Develop geo-targeted campaign comprised of people that match exacting profile.
First Party Data Collaboration
Enable data collaboration in a secure manner for brands by using graphs as a linking mechanism.
Digital Activation of Customer Data
1st party customer data can be enhanced with matched digital identifiers used for the open web and social platform ad targeting.
Offline to Online Digital Enhancement
Expand the addressable digital reach of consumers in the database.