iOS 14 Will Change Mobile Advertising

In June Apple announced its latest operating system upgrade - iOS 14. The upgrade will roll out this fall and is one of the most comprehensive in Apple’s history. iOS 14 includes significant changes to the home screen, enhanced functionality, digital car keys, updated privacy protection, and much more. Read More Read More

CSC ServiceWorks Integrates Audience Acuity’s Data To Launch New Products

January 18, 2021

Las Vegas, Nevada | Data from Audience Acuity’s Super Identity Graph will be incorporated into CSC ServiceWorks’ new digital marketing platform. The data will be used to micro-target and activate audiences in Read More

Identity Graphs Support Profitable Growth in Legalized Sports Wagering

November 9, 2020

The 2018 Supreme Court decision to strike down the Professional and Amateur Sports Protection Act (PASPA) greenlit the expansion of legalized sports wagering in the United States.  Before the decision, Read More

Third-Party Cookies Crumbling, Risk or Reward?

November 5, 2020

In a world moving away from third-party cookies, what options do marketers have? The truth is this paradigm shift represents an opportunity for brands. As a result, brands can find and master future-proof solutions that transfer control back to the brand marketer.

Finally, in this webinar, Audience Acuity experts break down the emerging solutions for a cookie-less world.

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Want to Improve Your Activation Strategy?

September 14, 2020

Smartphones, laptops, tablets, connected televisions, wearables, and enabled appliances. . . the average American household now owns 11 connected devices. Each device produces its own data to enhance the consumer experience. Read More

If You Can’t Give a Customer a Cookie

August 20, 2020

Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it.

The cookie is dead

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Doing More with Less

May 12, 2020

Identity Graphs Can Help Stretch Your Marketing Budget The public health crisis, massive furloughs, and 30-40% reductions in ad spending have created unprecedented challenges for marketing executives who must conserve Read More

The World Just Changed

April 14, 2020

The importance of a single unified view of your customer Covid-19 has prompted the in-home confinement of more than 200 million people. Now more than ever, there is an urgent Read More

Civis Analytics Integrates Audience Acuity’s Identity Graph

March 17, 2020

Las Vegas, Nevada | Audience Acuity has been selected by Civis Analytics to integrate their Super Identity Graph into Civis’ custom audience insights tool. Audience Acuity’s data will be used to match online and offline data.  “We Read More

Maximize the ROI on Your Identity Graph

February 24, 2020

Tie Your Investments to Pre-defined Use Cases & Clearly Articulated Financial Analysis The lack of pre-defined use cases and a clearly articulated financial analysis are two impediments to investing in Read More