Identity Resolution Management | News

iOS 14 Will Change Mobile Advertising

In June Apple announced its latest operating system upgrade - iOS 14. The upgrade will roll out this fall and is one of the most comprehensive in Apple’s history. iOS 14 includes significant changes to the home screen, enhanced functionality, digital car keys, updated privacy protection, and much more. Read More Read More

High Customer Acquisition Costs Are An Ongoing Worry For Online Casino And Sports Betting Operators

May 26, 2021

In the great redistribution of wealth that is gambling, it’s a truism that “the house always wins.” However, that phrase, credited to 19th century bookmaker William Crockford leaves out a key detail: In order to truly win, the house needs to bring in more than it spends getting players in the door.

That truth is why 21st century iGaming and online sports betting operators are working hard to reduce their customer acquisition costs.

For US online gamblers, customer acquisition costs (CAC) may seem like a boring topic, not worth taking the effort to understand. They may not even see their app downloads as significant to anyone but themselves. They may not think of themselves as highly sought-after entities, much less proof of a bookmaker’s effectiveness.

Kairos DCC and Audience Acuity Announce Elevated Partnership

May 25, 2021

ST. PETERSBURG, FL and LAS VEGAS, NV – Kairos Digital Commerce Consulting, a disruptive financial services consulting firm, and Audience Acuity a leading enterprise identity management provider, jointly announce a Read More

Even In The Digital Era, Online Gambling Companies Are Dropping Big Bucks On Good Old-Fashioned TV Ads

May 7, 2021

One of the challenges that comes with any new business is finding customers. It’s no different for iGaming and online sportsbooks, now that states are increasingly legalizing online gambling and sports betting. That’s why DraftKings and FanDuel are spending more on TV ads than they are on any other marketing channel.

Trying to convert television viewers to online bettors may seem counterintuitive. These companies are using a traditional, non-digital channel to try to acquire customers for a modern digital platform. As it turns out, though, it’s actually a very effective strategy. Here’s why.

Asian-American Gamblers Are Highly Represented At Retail Casinos

April 16, 2021

Why is it the opposite online? About 80% of Asian-Americans gamble. That’s 7 percentage points more than the general US population. However, only 21% are doing so online, making them this the second-least represented demographic group. Only Black US gamblers are less likely to adopt the channel, with just 19% gambling online.