Even In The Digital Era, Online Gambling Companies Are Dropping Big Bucks On Good Old-Fashioned TV Ads

May 7, 2021

One of the challenges that comes with any new business is finding customers. It’s no different for iGaming and online sportsbooks, now that states are increasingly legalizing online gambling and sports betting. That’s why DraftKings and FanDuel are spending more on TV ads than they are on any other marketing channel.

Trying to convert television viewers to online bettors may seem counterintuitive. These companies are using a traditional, non-digital channel to try to acquire customers for a modern digital platform. As it turns out, though, it’s actually a very effective strategy. Here’s why.

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Asian-American Gamblers Are Highly Represented At Retail Casinos

April 16, 2021

Why is it the opposite online? About 80% of Asian-Americans gamble. That’s 7 percentage points more than the general US population. However, only 21% are doing so online, making them this the second-least represented demographic group. Only Black US gamblers are less likely to adopt the channel, with just 19% gambling online.

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