High Customer Acquisition Costs Are An Ongoing Worry For Online Casino And Sports Betting Operators
In the great redistribution of wealth that is gambling, it’s a truism that “the house always wins.” However, that phrase, credited to 19th century bookmaker William Crockford leaves out a key detail: In order to truly win, the house needs to bring in more than it spends getting players in the door.
That truth is why 21st century iGaming and online sports betting operators are working hard to reduce their customer acquisition costs.
For US online gamblers, customer acquisition costs (CAC) may seem like a boring topic, not worth taking the effort to understand. They may not even see their app downloads as significant to anyone but themselves. They may not think of themselves as highly sought-after entities, much less proof of a bookmaker’s effectiveness.