Even In The Digital Era, Online Gambling Companies Are Dropping Big Bucks On Good Old-Fashioned TV Ads

May 7, 2021

One of the challenges that comes with any new business is finding customers. It’s no different for iGaming and online sportsbooks, now that states are increasingly legalizing online gambling and sports betting. That’s why DraftKings and FanDuel are spending more on TV ads than they are on any other marketing channel.

Trying to convert television viewers to online bettors may seem counterintuitive. These companies are using a traditional, non-digital channel to try to acquire customers for a modern digital platform. As it turns out, though, it’s actually a very effective strategy. Here’s why.

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Asian-American Gamblers Are Highly Represented At Retail Casinos

April 16, 2021

Why is it the opposite online? About 80% of Asian-Americans gamble. That’s 7 percentage points more than the general US population. However, only 21% are doing so online, making them this the second-least represented demographic group. Only Black US gamblers are less likely to adopt the channel, with just 19% gambling online.

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Third-Party Cookies Crumbling, Risk or Reward?

November 5, 2020

In a world moving away from third-party cookies, what options do marketers have? The truth is this paradigm shift represents an opportunity for brands. As a result, brands can find and master future-proof solutions that transfer control back to the brand marketer.

Finally, in this webinar, Audience Acuity experts break down the emerging solutions for a cookie-less world.

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