The 2018 Supreme Court decision to strike down the Professional and Amateur Sports Protection Act (PASPA) greenlit the expansion of legalized sports wagering in the United States.  Before the decision, Read More

In a world moving away from third-party cookies, what options do marketers have? The truth is this paradigm shift represents an opportunity for brands. As a result, brands can find and master future-proof solutions that transfer control back to the brand marketer.

Finally, in this webinar, Audience Acuity experts break down the emerging solutions for a cookie-less world.

Smartphones, laptops, tablets, connected televisions, wearables, and enabled appliances. . . the average American household now owns 11 connected devices. Each device produces its own data to enhance the consumer experience. Read More

Identity Graphs Can Help Stretch Your Marketing Budget The public health crisis, massive furloughs, and 30-40% reductions in ad spending have created unprecedented challenges for marketing executives who must conserve Read More

Digital advertising revenues recently surpassed the $100-billion mark for the first time. During the past 10 years, digital advertising expenditures increased nearly five-fold from $22.7 billion in 2009 to $107.5 billion last year.

The importance of a single unified view of your customer Covid-19 has prompted the in-home confinement of more than 200 million people. Now more than ever, there is an urgent Read More

Las Vegas, Nevada | Audience Acuity has been selected by Civis Analytics to integrate their Super Identity Graph into Civis’ custom audience insights tool. Audience Acuity’s data will be used to match online and offline data.  “We Read More

Tie Your Investments to Pre-defined Use Cases & Clearly Articulated Financial Analysis The lack of pre-defined use cases and a clearly articulated financial analysis are two impediments to investing in Read More