iOS 14 Will Change Mobile Advertising

In June Apple announced its latest operating system upgrade - iOS 14. The upgrade will roll out this fall and is one of the most comprehensive in Apple’s history. iOS 14 includes significant changes to the home screen, enhanced functionality, digital car keys, updated privacy protection, and much more. Read More Read More

Civis Analytics Integrates Audience Acuity’s Identity Graph

March 17, 2020

Las Vegas, Nevada | Audience Acuity has been selected by Civis Analytics to integrate their Super Identity Graph into Civis’ custom audience insights tool. Audience Acuity’s data will be used to match online and offline data.  “We Read More

Maximize the ROI on Your Identity Graph

February 24, 2020

Tie Your Investments to Pre-defined Use Cases & Clearly Articulated Financial Analysis The lack of pre-defined use cases and a clearly articulated financial analysis are two impediments to investing in Read More

Not All Identity Graphs Are Created Equal

January 21, 2020

In today’s hyper-connected world, consumers move at an accelerated speed across devices, platforms, and touchpoints. Tracking consumers as they move through their Read More

Hiding in Plain Sight

January 9, 2020

In 2018 digital advertising revenues surpassed the $100 billion mark for the first time as businesses follow the remarkable shift in consumer behavior. During the past 10 years Read More

What Is An Identity Graph And Why Do You Need One?

December 5, 2019

Omni-channel marketing applications must effectively reconcile data across all online and offline consumer touchpoints. Thanks to technology, the proliferation of data and a Read More

Stansberry Partners with Audience Acuity

October 8, 2019

Audience Acuity today announced Stansberry Research has licensed their Super Identity Graph and engaged their professional services team to activate consumers seeking Read More

What is a Data Label?

October 1, 2019

The data label may be regarded as the “nutrition label” equivalent for audience data sets and discloses information helping marketers determine data quality, cleansing Read More

Outsell Integrates Audience Acuity’s Data

September 18, 2019

Audience Acuity’s Super Identity Graph has been selected by Outsell for integration into their AI-driven marketing automation platform. Audience Acuity’s identity graph Read More

Back to the Future

May 22, 2019

If you purchased your music on vinyl, paid $2 to see Jaws in a theater and remember how to reset the stations on an AM radio, then your formative years were shaped by vastly Read More