Provides a near-census of the U.S. adult population for omni-channel applications with over 500 targeting variables available for audience selection.
Each record contains an individual, household and address level ID. This facilitates audience development and targeting by individual, household, or address. Each record is also linked to the digital identifiers contained in our Super Identity Graph using a persistent Audience Acuity ID for device-based targeting.
243 Million Adults
Deterministically matched to our Super Identity Graph
Billion Customer Data Points
Million Registered Vehicles