National Consumer Database

Provides a near-census of the U.S. adult population for omni-channel applications with over 500 targeting variables available for audience selection.

Each record contains an individual, household and address level ID. This facilitates audience development and targeting by individual, household, or address. Each record is also linked to the digital identifiers contained in our Super Identity Graph using a persistent Audience Acuity ID for device-based targeting. 

243 Million Adults

Deterministically matched to our Super Identity Graph

Artboard 1 Demographic Household Compositions Occupation Geographic Interests Financial Behavior Reading Transactional Automotive Political Lifestyle Segmentation EAGLESSegmentation Donor Behavior Consumer Interest

Develop audience targets for customer acquisition

Refine targeting and segmentation

Enhance client databases to improve targetability

Analytical use such as profiling, modeling or cloning

6

Billion Customer Data Points

243

Million Adults

526

Attributes

144

Million Registered Vehicles