As companies look to drive better returns from their digital ad spend, more are turning to custom audiences as opposed to generic segments as a path to improve engagement and conversion. A custom audience allows a firm to select an audience of people that meet exact criteria and then the data set is onboarded for use in the digital ad ecosystem. At Audience Acuity, we enable clients to select an individual audience that meets their exact criteria and then we provide them that audience data for offline use and we also onboard the data as a Custom Audience for use across the digital ad ecosystem; whether it be digital ad display, in the audience’s Facebook, LinkedIn or any other digital channel.
For firms looking to retain and grow customer relationships, the digital ad ecosystem is full of providers that will onboard CRM data for digital use. Audience Acuity data-centric approach enables brands to enhance their offline data to improve insight and then we leverage better quality matches and link the customers they know in the offline world to their digital identities, which enables clients to: