Our Team

Meet the team

Jeff M. Berke, CEO of Audience Acuity

Jeff Berke is the Chief Executive Officer at Audience Acuity. Jeff has over 20 years of experience in guiding firms in the use of data to drive marketing and operational objectives. Jeff’s expertise includes developing approaches that include compilation, management and use of data and analytics to guide responsive audience development for acquisition, retention, customer marketing and identity management efforts across all relevant channels, from digital to social to offline.

Prior to running Audience Acuity, Jeff served on V12 Group’s executive staff from 2007 through its acquisition in late 2016, during which he was the Executive Vice President, Enterprise Solutions Group, from 2011 – 2017 whereby he was responsible for development and oversight of the line of business and products that catered to helping enterprise class firms and before that he served as the Executive Vice President, Sales and Marketing for his initial four years at the firm. Jeff was also the co-founder and served as the President of dpIntellect from 2003 – 2007, retaining his ownership interest to this date.  From 1999 – 2003 Jeff helped build Protocol Global Services, serving as the company’s initial Vice President, Sales. Jeff began his data industry experience at Electronic Data Systems, where he served on the business development team for the Global Data Warehousing group, Centrobe. Jeff started his career at American Express.

Jeff holds a Bachelor’s of Science Degree in Marketing from Northern Illinois University.

Outside of the office Jeff enjoys spending time coaching baseball, skiing, boating and golfing with his
wife and sons.

Riad Shalaby, CMO of Audience Acuity

Riad Shalaby is the Chief Marketing Officer at Audience Acuity. Riad has a 25-year track record of increasing revenue, operating income and business valuation. He has held executive and senior marketing positions at The Las Vegas Sands, Tropicana Entertainment, Equifax and Abacus/DoubleClick.

From 1990 – 2000 he co-founded, developed and sold DataDesigns to Group1 Software (NASDAQ GSOFT). DataDesigns developed over 150 data warehouses in 8 different industries.  Riad received his BS and MBA from the University of Nevada Las Vegas.

Mark J. Donatelli, President of Science of Bacon Inc.

Mark serves data-driven startups and early stage enterprises in a Strategic Advisory capacity on
matters related to data product and platform development, data partner sourcing, business
growth, and M&A/monetization matters.

Mark has more than 20 years experience spanning multiple industries with an emphasis on data
collection and analysis, customer relationship management, and product management, most
recently serving Acxiom and WPP in executive roles. This experience combined with leadership
in sales, marketing, and technology, has enabled Mark to advise multi-national, consumer-
focused companies across a range of topics to include developing strategies and tools for data-
driven marketing in a global economy.

Mark has provides insight and consultation on consumer privacy, data-driven marketing solutions,
data acquisition, data monetization strategies, and business development in Greater Europe,
Asia-Pacific, and the Americas for the world’s largest and most recognizable brands.

Jeff Sopko, President of Insights & Marketing for Baesman

Jeff Sopko, co-founder and President, Baesman Insights & Marketing, has established himself within technology and agency ecosystems as both a visionary leader and growth advisor. Jeff’s career is highlighted by his extensive work with entrepreneurs and rapidly growing companies in the SaaS, technology, consulting, and big data agency space. Through Jeff’s leadership Baesman Insights & Marketing has established itself as a highly responsive, yet boutique provider of fact-based marketing strategy and execution services for the retail, fashion and home services brands. Prior to founding the Baesman agency Jeff served as a senior executive and advisor to companies in Toronto, Ontario, Los Angeles and as CEO of eVisons.com a business and technology consultancy supporting both Fortune 1000 and dot.com brands.

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Audience Acuity enables clients to identify and separate their target audience from the masses.

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