A new frontier in the banking and payments industry.
Changes to legacy infrastructure, innovative uses of data, and investment in new technology will be at the leading edge of the banking and payments industry. Understanding the customer journey while improving the experience has always been top of mind but may become the new battleground as transformation initiatives take hold.
Recent events have pushed consumers and businesses to challenge their normal routines and ways of doing things. Contactless payments and mobile wallets are booming. Inserting personalization during the payments process and cross-platform services are all upon us. These are not just ‘pandemic trends’, but a new reality here to stay. Improvement to these technologies and experiences are enabled in part by omni-channel identity data.
Personalized Payment Experiences
NEEDS CONTENT Genesis design collections have everything you need to design beautiful block-powered websites with just a few clicks.
360 Customer Profile Accross the Enterprise
NEEDS CONTENT Genesis design collections have everything you need to design beautiful block-powered websites with just a few clicks.
Efficiencies with Card Issurance
NEEDS CONTENT Genesis design collections have everything you need to design beautiful block-powered websites with just a few clicks.
Account takeover
NEEDS CONTENT across all in-house and external Advertising Platforms, working from offline to digital or digital to offline. Our data provides a structure with detailed consumer profile insight on 400 million digital identities that map to 240 million offline profiles of American’s with insight on 15 categories of descriptive consumer data such as transactional activity and observed consumer engagement, automotive ownership, reading behavior and interests, household composition, financial situation, real estate ownership, and donor behavior to enable the development of targetable audiences for content bundles, streaming services, advertising for sports betting, etc.
Device Insights
NEEDS CONTENT The media firm will have a post-cookie in-house data asset for ad targeting. When the cookie is retired, our data and all linkage it enables will still support individual ad targeting, given that our graph is a table of deterministically matched combinations built on offline PII that have Hashed Email (HEM) and Mobile AD ID (MAID) pairs with supporting IP linked, phone data, social data, a digital behaviors table and a consumer data table with 500 behavioral data points linked by a persistent ID.
On-Demand Enrichment
NEEDS CONTENT Enhanced ability to track consumer engagement at the audience member level will enable media firms to make editorial content and content bundling decisions based upon engagement data in combination with an audience member profile allowing for dynamic content presentment and incremental behavioral-based, addressable ad units.
Success Stories
We have partnered with XYZ companies and have seen incredible success and improvement with identity resolution in Finance & Insurance.
My new site is so much faster and easier to work with than my old site. It used to take me an hour or more to update a page. I would definitely work with them again!
My new site is so much faster and easier to work with than my old site. It used to take me an hour or more to update a page. I would definitely work with them again!
My new site is so much faster and easier to work with than my old site. It used to take me an hour or more to update a page. I would definitely work with them again!