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Super Identity Graph

Resolve the Identities of Your Audience.

  • Deterministically paired using offline PII
  • Identify audiences across channels and devices
  • Connect across channels and devices

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Deterministically paired to our
National Consumer Database

sig 1 BILLIONMobile Ad IDs 96 MILLIONLandlines 165 MILLIONMobile Phones 476 MILLIONIdentities with PII 226 MILLIONSocial Handles 911 MILLIONHashed EmailAddresses 700 MILLIONIP Addresses

National Consumer Database

Understand Your Customer.

  • The foundation of our Super Identity Graph
  • Developed using more than 6 billion consumer data points
  • Contains 500+ demographic and lifestyle attributes

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6 Billion Data Points – 238 Million Adults

Deterministically matched to our Super Identity Graph

Artboard 1 Demographic Household Compositions Occupation Geographic Interests Financial Behavior Reading Transactional Automotive Political Lifestyle Segmentation EAGLESSegmentation Donor Behavior Consumer Interest

Proprietary Data Science Routines

Our proprietary validation process is an important competitive distinction. Multiple independent truth tests and external databases are used to validate the integrity of PII and digital identifiers. This ensures accuracy and recency, at scale.

Super Identity Graph

Intake

Ingest raw data to create the foundation of our products. Convert, parse and normalize data. Incorporate address standardization and file deduplication.

Hygiene

Correct data across postal, digital, email and telephonic channels. Postal hygiene includes; NCOA, DPV, and do not mail. Telephonic hygiene includes; do not call suppression, phone number verification, and NPX carrier detection. Digital and email hygiene includes; opt-out processing, obscenity scanning, and domain validation.

Validation

Attribute variance and tolerance testing, PII validation, confidence scoring, and data mart assignment.

Delivery

Quality assurance, data mapping, post validation, and client extracts are created.

Leadership Team

203

million individuals

911

million hashed email addresses

1

billion maids

700

million ip addresses