What Audience Acuity does

Audience Acuity is a leading consumer identity management firm that enables clients to identify and contextually interact with audiences across all consumer engagement channels, in a privacy-compliant manner, at scale.

Impact this provides

Improved identity resolution, consumer channel extension, and audience understanding resulting in more efficient marketing and operational performance.

How we do it

We curate a proprietary data structure that addresses the comprehensive identity-related data challenges today’s consumer presents:

• Individually oriented AND deterministically matched.
• Offline based to enable historical data science to be used digitally.
• Linked digital identifiers to offline identity in a privacy compliant manner.
• Third-party validation to ensure data accuracy.
• At scale of adult population.

Primary use cases supported

Identity Resolution, Audience Development, Activation, Analytics/AI and Data Improvement.

Audience Acuity’s clients

Our clients include leading modern marketing technology firms, management consulting firms, and fortune 500 brands.