What Audience Acuity does
Audience Acuity is a leading consumer identity management firm that enables clients to identify and contextually interact with audiences across all consumer engagement channels, in a privacy-compliant manner, at scale.
Impact this provides
Improved identity resolution, consumer channel extension, and audience understanding resulting in more efficient marketing and operational performance.
How we do it
We curate a proprietary data structure that addresses the comprehensive identity-related data challenges today’s consumer presents:
- Individually oriented AND deterministically matched.
- Offline based to enable historical data science to be used digitally.
- Linked digital identifiers to offline identity in a privacy compliant manner.
- Third-party validation to ensure data accuracy.
- At scale of adult population.
Primary use cases supported
Identity Resolution, Audience Development, Activation, Analytics/AI and Data Improvement.
Audience Acuity’s clients
Our clients include leading modern marketing technology firms, management consulting firms, and fortune 500 brands.