Enrichment
Data enrichment is the transformative process of enhancing and augmenting existing customer data to create a more comprehensive and insightful understanding of your audience. In an era where digital interactions are vast and varied, having enriched data is crucial for maximizing engagement and driving strategic decision-making.
In today’s dynamic landscape, the majority of consumer interactions occur without explicit authentication, whether through logins or purchases. This creates missed opportunities to engage with potential customers. Our data enrichment services address this challenge, we seamlessly blend the right offline and online data, creating a multi-dimensional profile that forms the backbone of a sophisticated customer understanding.
Durable onmi-channel identity resolution that persists over time
Understanding the dimensions of people and the evolution of technology has created an identity crisis for marketers.
Versatility
Deploy enriched data seamlessly across your brand ecosystem, ensuring synchronized and up-to-date identities throughout the consumer journey.
Precision
Consistent enrichment across all channels, maintaining a unified view of the customer regardless of their engagement platform. A cohesive, personalized customer experience is key in today’s competitive landscape.
Insight
Continuous enrichment as customers engage across channels and devices, creating a persistent and evolving customer profile without the need for frequent authentication.
Unlock the benefits of Data Enrichment
Improved Decision Making
Enhance your data management capabilities through increased linkage and unification of fragmented customer and prospect data. Make informed decisions backed by a data driven understanding of your audience.
Enhanced Customer Engagement
Recognize site visitors more effectively, supporting personalized interactions and prompting the next best action. Watch your website conversions soar as engagement becomes more targeted and meaningful.
Accountability & Understanding
Continuous enrichment as customers engage across channels and devices, creating a persistent and evolving customer profile without the need for frequent authentication.
Enhance your customer data to improve channel reach and enhance contextual understanding.
We add the right offline and online data needed to craft a multi-dimensional profile that goes beyond the surface. By engaging customer audiences in ways that are relevant, responsible, and personalized, we elevate the enrichment process to an art form.
We empower you to enrich customer-provided data, providing the insights needed to better predict outcomes. It’s not just about data; it’s about transforming information into actionable intelligence that propels your business forward.
Embrace the power of data enrichment with Audience Acuity. Start today to unlock a new dimension of customer insights and elevate your marketing and operational performance to unprecedented levels.
Explore the diverse range of platforms and integration pathways that amplify the capabilities of Audience Acuity.
Each option is meticulously crafted to cater to specific audiences and circumstances, ensuring a tailored solution for your unique needs.
Available to companies hosting their data within the Snowflake cloud-based platform.
- InfoSec Friendly
- Marketplace Available
- Native Application designed for use within your company data environment or safe harbor
- Flexible engagement model
- Free trial
Identity and Data as a Service (DaaS)
Configurable API-driven platform well suited for firms seeking a low-tech/no-tech solution.
- API Library
- Real-time integrations
- Batch or real-time processing
- Variable use
- Configurable data delivery options
Customized Data Licensing
On-premise licensed installations of our data graph or raw data feeds.
- Licensed by the use case or unlimited use model
- Regular updates
- Allows firms to use existing segmentation or offline analytics to digitally
- Developments of 1st party graph
Ready to select your enrichment partner?
We can help you identify and enrich customer records connecting you to your audiences across channels and devices.