The future of Identity Resolution, Data Enhancement, and Activation is here.
Gain a comprehensive profile view of consumers in the United States with our exceptionally unique and authoritative Identity Graph. Built at the individual level, our Identity Graph guarantees the most comprehensive consumer insights, merging offline and online data deterministically all while your data is at rest.
Self-Service Data Empowerment
You can instantly query your brand’s 1st-party data to match, test, consume, and activate the Audience Acuity Super Identity Graph (SIG) anytime—no salesperson required unless you choose.
Legal & InfoSec Friendly
Bring referential Identifiers and Data Enrichment to your safe harbor. No longer necessary to share externally or wait for painful and lengthy approval processes. It’s all native to your cloud data environment, wherever your data already lives.
Speed & Efficiency
Before the Identity Authority, resolving and enhancing identity data was measured in weeks, months, and even years for our highly regulated industry customers. Now, it’s measured in minutes.
What is Identity Resolution?
Our Identity Resolution framework aligns devices and profile data to individuals, addresses, or households in a privacy-compliant manner, ensuring accurate and efficient data management.
Unlock the full spectrum of Identity Resolution advantages by harnessing the power of the Identity Authority.
Cleansing & Matching
Hygiene, standardize, de-dupe, and match your first-party customer and prospect data to the Audience Acuity Super Identity Graph in less than 10 minutes while your data is at rest.
Enhance Data Quality
Instantly identify data resolution issues and opportunities to boost your match and reach rates, ensuring high-quality data for your operations.
Visualize Identity Currencies
Quickly visualize and output all available Identity currencies, and where those currencies are valid and accepted.
Data Enrichment for Enhanced Consumer Insights
Leverage our accurate identity resolution framework with industry-leading match rates. Our process helps you integrate the right offline and online data to build a multi-dimensional consumer profile, enhancing understanding and reach.
Reach consumers with contextual messaging at the right time and place.
Extensive Consumer Demographics
Access over 450+ categories of consumer demographics, household composition, individual interests, and transactional data, enhancing your understanding of consumer behavior.
Householding and Device Enrichment
Enrich identifiers and devices at every consumer touchpoint with our persistent ID system, offering billions of active paired combinations for hashed emails (HEMs), mobile device IDs (MAIDs), CTV IDs, IP addresses, and phone numbers.
Access to Extensive Data Signals
Access over 1 trillion signals and events monthly, including web and sync observations, IAB categories, custom labels, bid stream exhaust, and site and event-level conversion data for a deeper understanding of consumer intent.
Intelligence Features
Unlock enhanced intelligence features to elevate accountability, amplify attribution, and enrich customer relationships.
Optimize Investments
Enhance visibility into your marketing and advertising investments and optimize your current investment strategy.
Improved Attribution & Measurement
Map customer journeys and purchase data to drive improvement in attribution and measurement, enhancing your marketing strategies.
AI/ML Integration
Leverage AI/ML capabilities to precisely target the right audience at the right time and on the right device, optimizing your marketing efforts.
Media Activation
Extend your Identity Resolution and Enrichment efforts with Media Activation. Easily push optimized audiences to any digital or offline destination — neutrally, without being locked into a single activation partner.
Optimize Audience Activation
Understand the historical availability of your customer and prospect audiences by destination, ensuring efficient and effective audience activation.
Visualize Reach Rates
Visualize reach rates by destination and by reach, device, or currency type, ensuring maximum reach and engagement for your campaigns.
Reduce Loss Rates and Media Spend
With Identity Authority, gain a direct connection to any destination for a flat fee, significantly reducing loss rates and the percentage of media spend.