Identity Resolution for Business Services
Installations at largest Business Services firms to enable client’s identity resolution and improved contextual understanding of customers for segmentation and journey management.
CDP’s & Modern MarTech
Use by Systems Integrators to maximize engagement derived from Customer Data Platforms and other modern consumer marketing engagement technology implementations.
Outsourced marketing firms eliminate ad spend waste and improve return on ad spend through the creation of people-based audiences at scale as a replacement for digital profiles for omni-channel treatment.
Key Trends in Business Services We Enable
Implementing digital transformation that drives efficiency and customer experience for the brands they serve.
Implementing approaches to personalization and journey management that adhere to today’s consumer preferences while also delivering efficiency for brands in their customer acquisition and retention efforts.
Turning the vast data available into centralized intelligence capable of being actioned against.
Enabling disrupted industries/firms to implement agility into their operations in manners that drive impact in expedited timeframes.
Specific Impact We Provide for Business Services
We curated our foundational data layer to enable identity resolution and contextual engagement across all channels, which has been proven to drive improvements in legacy measurements such as FCR, AHT as well as new measurements such as LTV, ROAS, etc.
Our data drives operating efficiency by collapsing handle time or time to service through the use of digital identifiers to enable systems to identify consumers and expedite time to service.
Resolve anonymous inbound traffic generated from demand generation activities enabling real-time decision-making to eliminate wasted resource allocation.
Connect disparate customer data contained across systems and platforms into one persistent, common audience member profile to eliminate duplication and improve cross-channel and device engagement.
Post 3rd Party Cookie
Implement durable and persistent, people-based profiles, allowing personalized handling as a replacement for cookie and device-based profiles and associated issues and click fraud.
Migrate from single-channel or multi-channel to omni-channel engagement by expanding usable contact points available which is proven to drive spikes in consumer engagement.
Synthetic ID Fraud
Employ detailed historical consumer behavior and profiles linked to digital identifiers and PII to address synthetic ID fraud.
Customer Journey Mapping
Expand insight into customers and prospects through broadened consumer profiles that drive better segmentation, customer journey mapping, and improved engagement.
Enhance AI model power with extensive consumptive behavior; property, vehicle, transactional, and engagement/intent data.
Operate in full compliance with all privacy legislation.