Profile
Create Your 360 Customer Profile
Unlock the power of a complete customer view with a first-party identity graph, seamlessly blending digital and offline data for a unified, actionable profile. Enhance engagement, anticipate needs, and deliver personalized experiences with precision and insight.
How Our Graph Creates a Complete Customer View
A first-party identity graph deterministically captures and maintains the identifiers and signals that correlate with individual people. They can organize and unify digital and offline first-party data with third-party insights to inform a single, consistent, yet persistent 360-customer view across channels and devices while managing the changes that occur over time.
When used as a foundational, interoperable data layer, our Super Identity Graph enables an accurate and complete view of customers and prospects alike. We enable enterprises to standardize their data sets, extend consumer reach by opening new engagement channels, deepen understanding of consumer behaviors, and allow organizations to fully leverage intelligence and AI. This results in the ability to drastically improve consumer engagement, meet the consumer where they are, and develop a deeper level of targeted, personalized experiences.
What sets our Profile apart?
Versatility
Our approach goes beyond generic demographics. We delve into the intricacies of consumer behavior, combining offline and online data to create profiles that are not just broad strokes but intricate brushstrokes of your audience’s preferences and actions.
Precision
Say goodbye to static audience categories. With Audience Acuity, your audience segments evolve in real-time based on their changing behaviors, ensuring that your marketing strategies are always in sync with the pulse of your audience.
Insight
We don’t just provide insights into current audience behaviors; we predict future trends. By leveraging advanced analytics, we empower you to stay ahead of the curve, anticipating what your audience wants even before they realize it.
Develop profiles of both known and unknown consumers or develop a comprehensive 1st party identity graph using our persistent ID as a connective mechanism across all dimensions of our omni-channel Super Identity Graph.
- Identities with PII
- Text Email
- Hashed Email
- IP Address
- Mobile Ad ID’s
- CTV IDs
- Digital Observation
- Mobile Phone
- Landline
- Demographic, Behaviors and Consumption Attributes
Unlock the benefits of Advanced Audience Profiling
Identify
By linking offline data to online identifiers and online identifiers to offline identity.
Enhance
With consumptive behaviors, transactions, and consumer attributes.
Activate
With an encrypted persistent ID that’s privacy compliant and interoperable across platforms and channels.
Access Identity However Your Architecture Demands
Native cloud app, API, on-premise install, or syndicated audiences — choose the path that fits your stack, without being tied to a single cloud or vendor.
Configurable API-driven platform well suited for firms seeking a low-tech/no-tech solution.
Available to companies hosting their data within the Snowflake and Databricks cloud-based platform.
Unlock the power of on-premise identity resolution and data with Onsight.
Empower your marketing and advertising with Audience Acuity’s syndicated audiences.
Ready to select your identity partner?
We can help you maintain consumer identity over time by connecting you to your audiences across channels and devices.