A first-party identity graph captures and maintains the identifiers and signals that correlate with individual people. They can organize and unify digital and offline first-party data with third-party insights to inform a single, consistent, yet persistent 360-customer view across channels and devices while managing the changes that occur over time.
When used as a foundational data layer our Super Identity Graph enables an accurate and complete view of customers and prospects alike. We enable enterprises to standardize their data sets, extend consumer reach by opening new engagement channels, deepen understanding of consumer behaviors, allow organizations to fully leverage intelligence and AI. This results in the ability to drastically improve consumer engagement, meet the consumer where they are and develop a deeper level of targeted, personalized experiences.
Develop profiles of both known and unknown consumers or develop a comprehensive 1st party identity graph using our persistent ID as a connective mechanism across all dimensions of our omni-channel Super Identity Graph.
- Identities with PII
- Text Email
- Hashed Email
- IP Address
- Mobile Ad ID’s
- CTV IDs
- Digital Observation
- Mobile Phone
- Demographic, Behaviors and Consumption Attributes
Ready to select your identity partner?
We can help you maintain consumer identity over time by connecting you to your audiences across channels and devices.