Software as a Service
SaaS is a primary area of focus for Audience Acuity, with existing consumer engagement use including healthcare, automotive, marketing, gaming, real estate, retail, legal, government, and education.
Key Trends in SaaS
Our experience supporting SaaS providers has identified the following key trends and initiatives.
Data Integrity in Software
Software as a Service providers often struggle with customer data integrity problems that limit the efficacy of the software. We help SaaS providers address their data concerns.
Identification and removal of duplication in customer records.
Expand the addressable reach of contacts including email and phone
Correct records that contain error triggered by consumer behavior.
Error Triggering Consumer Behavior
- 31 million people relocate within the U.S. each year.
- 35 million people in the U.S. change phone numbers annually.
- U.S. Consumers average 4 personal email addresses and abandon 1 per year.
- Consumers regularly introduce disinformation such as typos to the spelling of their name or provide old contact data to prevent companies from contacting them.
Specific Imact We Provide for Software as a Service
Provide an incremental revenue stream for the SaaS provider.
Correct inaccurate and unusable contact data contained in end-user customer records such as postal addresses, bad email addresses, old phone numbers, and duplicate records.
Improve customer profiles that can help end-users drive up-sell/cross-sell strategies by adding the relevant information from 15 categories of individual and household transaction, behavioral, financial, demographic data stored on each consumer.
Add the ability to engage customers on their devices in Facebook, Google, or display advertising.
Operate in full compliance with all privacy legislation.
Provide information security via Microsoft Azure Zero-Trust Data as a Service platform to enable automated data hygiene as a service.
Given the fundamental premise of a SaaS offering being a simplified setup and elimination of the need for physical installations and strict contracts, adding an API-based data hygiene as a service package is a logical extension to the core offering. And helping end-users address the data integrity issue that undermines the outcome they generate from the SaaS offering improves retention while generating incremental revenue for the SaaS provider at the same time.