What We Do
We are a consumer identity management company that enables clients to identify and contextually interact with audience’s cross channel, in a privacy compliant manner, at scale.
Impact This Provides
Improved identity resolution, consumer channel extension and audience understanding resulting in more efficient marketing and operational performance.
How We Do It
We curate a proprietary data structure that addresses the comprehensive identity related data challenges today’s consumer presents:
- Individually oriented AND deterministically matched.
- Offline based to enable historical data science to be used digitally.
- Linked digital identifiers to offline identity in a privacy compliant manner.
- Third-party validation to ensure data accuracy.
- At scale of adult population.
Primary Use Cases We Support
Identity Resolution, Audience Development, Activation, Analytics/AI and Data Improvement.
Our clients include leading modern marketing technology firms, management consulting firms and fortune 500 brands.