Audience Acuity solves today’s identity crisis.
What Audience Acuity does
As a group of tenured executives with extensive data, marketing, advertising, and technology industry experience, we saw a need for a new firm that could provide frictionless access to a modern data structure that could more effectively drive outcomes for the advertising and marketing technology industries.
To address this, we authored a clean sheet design for a new identity framework and foundational data layer that could address the many systemic data related problems facing this ecosystem, while allowing our methodologies to prioritize data security, compliance, and privacy. Our data structures can be accessed in a manner that fits into any operating model and consumed through a breadth of commercial terms that supported the diversity of client use cases.
The result is one foundational data layer that serves three distinct lines of business capable of supporting any client situation and use case.
What we’ve created
We curate a data asset in-house that is comprised of 68 source feeds that represent 1.6 trillion consumer events per month. Data provides the full scale of the U.S. adult population across every available consumer touchpoint both offline to online and online to offline in a fully compliant manner. All consumer data and digital identifiers are deterministically linked with each data linkage then validated for accuracy across every link.
- PII Table: Validated name and address associations at individual and household levels.
- Property Table: Complete parcel, property, and transaction detail.
- Email Table: Raw email and hashed email.
- Device Table: Mobile AD ID and Hashed Email pairs.
- IP Table
- CTV-IFA Table
- Phone Table.
- Consumer Data Table: 15 categories and 496 data points of behavioral data.
- Digital Behaviors Table: Multiple variations of digital observation and captured behaviors.
Impact this provides
To eliminate the friction and barriers associated with data, we developed the infrastructure needed to make data available in any of the three prevalent methods used: installation into client data environments through our Audience Acuity line of business. Clean room or cloud platform access using our native application framework where clients gain access to the data while allowing their data to remain at rest in their own data safe harbor through our Identity Authority brand. Or through automated access via APIs against our clean room Data as a Service (DaaS) platform called Realink.
Primary use cases supported
Audience Acuity’s clients
Our clients include leading modern marketing technology firms, management consulting firms, and fortune 500 brands.