What We Do

We are a consumer identity management company that enables clients to identify and contextually interact with audience’s cross channel, in a privacy compliant manner, at scale.

Impact This Provides

Improved identity resolution, consumer channel extension and audience understanding resulting in more efficient marketing and operational performance.

How We Do It

We curate a proprietary data structure that addresses the comprehensive identity related data challenges today’s consumer presents:

  • Individually oriented AND deterministically matched.
  • Offline based to enable historical data science to be used digitally.
  • Linked digital identifiers to offline identity in a privacy compliant manner.
  • Third-party validation to ensure data accuracy.
  • At scale of adult population.

Primary Use Cases We Support

Identity Resolution, Audience Development, Activation, Analytics/AI and Data Improvement.

Clients

Our clients include leading modern marketing technology firms, management consulting firms and fortune 500 brands.