Businesses and organizations grapple with the complex challenge of managing vast amounts of data. Yes, we all want a great experience for our customers and prospects. We want to invest in emerging capabilities like Generative AI and incremental measurement. However, the success or failure of those investments rests squarely on building and maintaining a scalable, compliant, and highly stable ID Resolution framework.
The goal is to develop a complete view of the customer, the devices they use, and the intent they demonstrate from interactions across all brand and digital pathways into an opportunity for exceptional customer experience. This becomes even more urgent as marketers prepare for the planned deprecation of the third-party cookie.
What’s driving interest in our identity resolution capability
Use anywhere within your brand ecosystem to keep identities synchronized around the consumer.
Same AAID regardless of channels a consumer uses to engage, allowing for a consistent customer experience.
As a customer continually engages across channels and devices without authenticating, companies face challenges in tracking their preferences and behaviors
Realize the benefits of identity resolution
Improved Data Management
More linkage and unification of fragmented customer and prospect data.
Better Customer Engagement
Increased recognition of site visitors to support personalization, the next best action with increased website conversions.
Overall improvement to attribution and understanding by mapping the site journey across devices.
Deterministic matching of offline to online or online to offline customer data at scale.
Identity resolution is a pivotal aspect of today’s data management and analysis, playing a crucial role in optimizing customer experiences, ensuring data accuracy, leveraging Generative AI, and supporting informed decision-making. As we navigate this landscape, privacy is a cornerstone of our approach. We view privacy not just as a compliance measure but as a fundamental step.
In an era of heightened privacy concerns, our commitment to privacy is unwavering. Our methodologies prioritize data security and compliance with all current federal and state privacy legislation, ensuring individual identities and sensitive information remain private. Organizations investing in identity resolution with a privacy-first approach thrive in our data-centric world without compromising the trust of their customers.
Ready to select your identity partner?
We can help you maintain consumer identity over time by connecting you to your audiences across channels and devices.