Identity Resolution
Identity resolution is the process of matching identifiers across all devices and touchpoints to a single, unified, persistent profile. In our highly digitized world, the inability to identify and contextually interact with consumers across channels is a top issue facing organizations.
Today, the vast majority of online visitors do not log in, purchase, or authenticate themselves creating lost opportunities with an engaged consumer. The goal is to develop a holistic view of the customer, the digital identifiers they use, and their interactions with the brand, into an opportunity for exceptional customer experience. This becomes even more urgent as marketers prepare for the planned deprecation of the third-party cookie.
Matching of offline to online or online to offline customer data at scale.
What’s driving interest in our identity resolution capability
Portable
Use anywhere within your brand ecosystem to keep identities synchronized around the consumer.
Omnichannel
Same AAID regardless of channels a consumer uses to engage, allowing for a consistent customer experience.
Persistent
As a customer continually engages across channels and devices without authenticating.
Realize the benefits of identity resolution
Improved Data Management
More linkage and unification of fragmented customer and prospect data.
Better Customer Engagment
Increased recognition of site visitors to support personalization, next best action with increased website conversions.
Accountability
Overall improvement to attribution and understanding by mapping the site journey across devices.
Ready to select your identity resolution partner?
Resolve the identity of a consumer, regardless of channel, today, and post-cookie.