Identity Resolution
Unify Customer Profiles for Enhanced Engagement
Identity Resolution is the process of matching identifiers across all devices and touchpoints to a single, unified, persistent profile – the foundation neutral, AI-ready customer engagement is built on. In our highly digitized world, the inability to identify and contextually interact with consumers across channels is a top issue facing organizations.
Building a Strong ID Resolution Framework for AI and Customer Experience
Businesses and organizations grapple with the complex challenge of managing vast amounts of data. AI and Generative AI investments are only as good as the identity foundation beneath them. The success or failure of those investments rests squarely on building and maintaining a scalable, compliant, AI-ready identity resolution framework.
The goal is to develop a complete view of the customer, the devices they use, and the intent they demonstrate from interactions across all brand and digital pathways into an opportunity for exceptional customer experience, a view that has to hold up across every cloud and platform you operate in, not just the one you started with.
What’s Driving Interest in Our Identity Resolution Capability
Portable
Use anywhere within your brand ecosystem, across any cloud, platform, or activation channel, to keep identities synchronized around the consumer.
Omni-channel
Same AAID regardless of channels a consumer uses to engage, allowing for a consistent customer experience.
Persistent
A single, persistent ID follows the consumer even when they engage without logging in, so you don’t lose the thread every time they go dark on authentication.
The Benefits of Identity Resolution
Improved Data Management
More linkage and unification of fragmented customer and prospect data.
Better Customer Engagement
Increased recognition of site visitors to support AI-driven personalization, next-best action, and higher website conversions.
Accountability
Overall improvement to attribution and understanding by mapping the site journey across devices.
Deterministic Approach
Identity resolution is a pivotal aspect of today’s data management and analysis, playing a crucial role in optimizing customer experiences, ensuring data accuracy, fueling AI and machine learning models, and supporting informed decision-making. Because it’s deterministic rather than probabilistic, it gives every downstream system, AI models included, a foundation it can actually trust. Privacy is a cornerstone of this approach, not an afterthought bolted on to satisfy compliance.
Privacy concerns aren’t going away, and our commitment to privacy is unwavering. Our methodologies prioritize data security and compliance with all current federal and state privacy legislation, ensuring individual identities and sensitive information remain private. Organizations investing in identity resolution with a privacy-first approach thrive in our data-centric world without compromising customer trust.
Access Identity However Your Architecture Demands
Native cloud app, API, on-premise install, or syndicated audiences — choose the path that fits your stack, without being tied to a single cloud or vendor.
Configurable API-driven platform well suited for firms seeking a low-tech/no-tech solution.
Available to companies hosting their data within the Snowflake and Databricks cloud-based platform.
Unlock the power of on-premise identity resolution and data with Onsight.
Empower your marketing and advertising with Audience Acuity’s syndicated audiences.
Ready to select your identity partner?
Ready to build on a deterministic, AI-ready identity foundation? We can help you maintain consumer identity over time across every cloud, channel, and device your audience touches.