Financial Services
Empowering Financial Innovation with Better Identity Solutions
In the rapidly evolving landscape of financial technology, staying ahead requires more than just innovation, it demands precision. Audience Acuity provides FinTech companies with deterministic identity resolution and data enrichment solutions, working neutrally across the platforms and clouds they already use, enabling them to deliver personalized experiences, mitigate fraud, and drive growth in a privacy compliant manner.
Navigating the Digital Transformation
The pandemic accelerated a shift in consumer behavior, pushing traditional financial services to embrace digital transformation. FinTechs have risen to the occasion, offering services across mobile banking, investing, lending, and cryptocurrency. Audience Acuity supports this evolution by:
Implementing Durable Identifiers
Addressing the deprecation of third-party cookies and changes in mobile identifiers by providing robust identity data and strategies for tracking and targeting.
Enhancing MarTech and AdTech Integration
Unifying data neutrally across marketing and media buying processes, without favoring any single platform, to improve audience understanding, targeting, personalization, and measurement across devices and channels.
Driving Efficiency Initiatives
Utilizing real-time analytics to identify diminishing returns across marketing channels and creating products that align closely with consumer needs to optimize resource allocation.
Enriching Customer Data
Pre-populating forms to boost conversion rates, developing detailed customer profiles, and scoring inbound leads to determine purchase intent and optimal routing.
Maximizing Return on Ad Spend
Focusing on performance-based media, identifying high-converting target audiences, and resolving identities of bounced consumers to fully monetize media investments.
Specific Impact for FinTech
Audience Acuity’s omnichannel identity graph, encompassing a near-complete scale of the U.S. adult population, serves as a powerful tool for FinTech companies aiming to disrupt the financial services ecosystem further. Key benefits include:
Customer Journey Management
Implementing omnichannel strategies at the individual level to eliminate ad spend waste and target people-based audiences effectively.
People-Based Profiling
Developing first party, deterministic identity graphs that result in persistent, individual profiles usable across owned platforms.
Enhanced Profiling
Building comprehensive, AI ready profiles that combine brand specific behaviors with broader consumer activities across various categories, including property ownership, vehicle ownership, transactional behaviors, and digital interactions.
Data Activation
Activating offline customer and prospect data for digital use, enabling seamless transitions between online and offline engagements.
Real-Time Identity Resolution
Employing real-time identity resolution and lead scoring to focus engagement and retargeting efforts on high-potential inbound inquiries.
Privacy Compliance
Operating in full compliance with privacy legislation by integrating Audience Acuity’s Super Identity Graph into client environments or accessing it in real-time through our secure, Azure-hosted Data as a Service Platform adhering to Zero-Trust Information Security protocols.
Ready to Transform Your FinTech Strategy?
Partner with Audience Acuity to harness the power of precise identity solutions tailored for the FinTech industry. Let’s connect to explore how we can drive your innovation forward.