Audience Acuity

Identity Infrastructure

Retail & Consumer Goods

Identify, Engage, and Convert Your Best Customers  

Retailers and consumer brands lose millions in wasted media spend due to fragmented customer data, anonymous site visitors, and inefficient audience targeting. Audience Acuity provides real time identity resolution and data enrichment, working neutrally across the platforms you already use, helping brands recognize, engage, and convert their highest value customers across digital, social, retail media, and CTV, all in a privacy compliant way.

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Diverse mix of retail and consumer goods customers in their environments

Solve Retail’s Biggest Challenges 

Turn anonymous site visitors into known customers

Resolve identity for 85% of unauthenticated traffic and improve retargeting effectiveness. 

Unify customer data for better personalization

Create a complete 360 degree view by connecting CRM, loyalty, and transaction data to power AI ready personalization.

Reduce wasted ad spend in retail media

Improve audience targeting and activation across Walmart Connect, Yahoo, The Trade Desk and major networks, neutrally and without favoring any single destination.

Improve measurement and attribution

Close the loop on campaign performance with real-time customer recognition.

Future-proof your marketing strategy

Navigate privacy changes with a deterministic identity graph built for omnichannel activation. 

Retail and consumer goods customer journey from online to in-store to purchase behavior

How Audience Acuity Helps Retail & Consumer Brands

Identity Resolution  

Recognize unauthenticated site visitors and online audiences to increase engagement.

Customer Data Enhancement

Enrich records with missing identifiers and insights to improve targeting. 

Retail Media Optimization

Maximize performance across 50+ digital and programmatic destinations.

Omnichannel Activation

Connect CTV, programmatic, social, and retail media for a seamless experience, regardless of platform.

Retail Media Optimization

Maximize performance across 50+ digital and programmatic destinations, neutrally and without vendor lock in.

Attribution & Measurement

Improve campaign visibility and optimize media investments.

Unlock the Full Business Case for Retail

Download our Retail Identity Intelligence Guide for an in-depth look at how Audience Acuity solves identity challenges and delivers measurable growth.