Marketing Services
Smarter Identity Data for Better Marketing
Marketing service providers need accurate, scalable, and privacy-compliant data to drive performance across owned and paid channels. Audience Acuity delivers deterministic identity resolution and data enrichment to improve targeting, boost engagement, and measure results with precision.
With stricter privacy regulations and complex consumer journeys, marketers must adapt. Our identity solutions unify fragmented data, enhance personalization, and drive performance across digital, direct mail, and offline touchpoints.
Solving Key Challenges for Marketing Services
Stronger Audience Insights
Enhance segmentation with enriched consumer data for better personalization and engagement.
Cross-Channel Consistency
Maintain a seamless brand experience across digital, direct mail, and offline campaigns.
Privacy-First Data Solutions
Stay compliant with regulations like CCPA, GDPR and expanding privacy legislation at the State level while improving targeting.
Clearer ROI Measurement
Connect marketing spend to real-world outcomes with precise attribution.
How Audience Acuity Supports Marketing Service Providers
Digital Marketing
To succeed in digital marketing, businesses need a unified view of their audience and the ability to engage them across platforms. Audience Acuity enhances targeting by linking first-party data with deterministic identity resolution, ensuring better personalization and higher match rates.
Improve audience targeting with verified identity data instead of unreliable third-party cookies.
Optimize cross-channel activation for brand consistency across social, search, display, and video.
Use real-time analytics to refine marketing strategies and drive higher ROI.
Direct Mail & Print Marketing
Despite the shift to digital, direct mail remains a powerful channel—when used with accurate, enriched data. Audience Acuity ensures precision targeting, making campaigns more effective.
Enhance mailing lists with detailed consumer profiles, increasing personalization and response rates.
Validate addresses and contact data to minimize wasted mailings and improve cost efficiency.
Integrate direct mail with digital campaigns for a truly integrated omnichannel experience.
Performance Marketing
Successful marketing requires accurate attribution and high-quality leads. Audience Acuity enables data-driven performance strategies by ensuring marketing teams reach verified, intent-driven consumers at scale.
Implement deterministic attribution models to track conversions across every touchpoint.
Score leads based on verified identity data, ensuring higher-quality conversions and lower acquisition costs.
Ensure privacy compliance while maximizing marketing efficiency through identity resolution and data-driven targeting.
Why Brands Choose Audience Acuity
Deterministic Identity Resolution
Accurate, privacy-safe audience targeting without reliance on third-party cookies.
Scalable Data Solutions
Built for marketing platforms, agencies, and direct mail providers.
Seamless Cross-Channel Integration
Activate data across digital, print, and offline channels for a unified customer experience.
Proven Impact on Performance
Higher engagement, improved match rates, and measurable ROI.
Drive Better Marketing Results with Smarter Data
Audience Acuity transforms how marketing service providers target, engage, and measure audiences in a privacy-first world. With best-in-class identity resolution, we help marketing teams refine their approach, scale outreach, and deliver measurable results.
Refine audience targeting with accurate consumer identity data.
Activate campaigns across multiple channels with consistency.
Measure success with deterministic attribution and insights.