What Audience Acuity does

As a group of tenured executives with extensive data, marketing, advertising, and technology industry experience, we saw a need for a new firm that could provide frictionless access to a modern data structure that could more effectively drive outcomes for the advertising and marketing technology industries.

To address this, we authored a clean sheet design for a new identity framework and foundational data layer that could address the many systemic data-related problems facing this ecosystem while allowing our methodologies to prioritize data security, compliance, and privacy. Our data structures can be accessed in a manner that fits into any operating model and consumed through a breadth of commercial terms that support the diversity of client use cases.   

The result is one foundational data layer that serves three distinct lines of business capable of supporting any client situation and use case.

What we’ve created

We curate a data asset in-house, comprised of 70+ source feeds. In total, this represents 1.6 trillion consumer events per month. Our data provides the full scale of the U.S. adult population across every available consumer touchpoint, both offline to online and online to offline, in a fully compliant manner. All consumer data and digital identifiers are deterministically linked with each data linkage and then validated for accuracy across every link.

Data Table:

• PII: Validated name and address associations at individual and household levels.
• Email: Raw email and hashed email.
• Phone Numbers: Distinct mobile and distinct landline
• Mobile AD ID(MAIDs): Device and Hashed Email pairs.
• IP Addresses
• CTV-IFA
• Consumer Attributes: 496 total attributes organized into 15 categories.
• Digital Behaviors: Multiple variations of digital observation and captured behaviors.
• Financial: Comprehensive financial attribution, including discretionary income and financial power metrics.
• Property: Complete parcel, property, and transaction details.
• Auto: VIN level records containing details of make, model, and year.