New SDK-based solution extends Audience Acuity’s referential identity graph into the mobile app environment. Now empowering brands with end-to-end identity resolution, deeper customer intelligence, seamless activation, and faster time-to-value.
Las Vegas, NV – 09/09/2025 – Audience Acuity, a leading provider of identity resolution and audience intelligence solutions, today announced a strategic partnership with Datazoom, an enterprise Data Collection Technology company that supports highly trafficked digital experiences. Together, the companies are delivering an SDK-based solution that transforms digital traffic into authenticated, addressable, privacy-safe identities in real time for native in-app experiences.
With apps now accounting for 90% of mobile device engagement, Audience Acuity’s real-time identity SDK, powered by Datazoom, enables brands to directly resolve consented, event-level data. This data is matched into verified profiles withing to Audience Acuity’s referential identity graph. The result: a true end-to-end solution that provides brands with visibility across the web, app, and offline channels. This helps marketers better understand and activate their customers wherever they are.
“Our focus is to remove friction for data teams and marketers by extending our identity and data solutions wherever they need it,” said Jeff Sopko, Chief Strategy Officer at Audience Acuity. “Partnering with Datazoom enables brands to resolve, understand, and activate more of their audiences in real time. It provides the type of authenticated, privacy-safe identity foundation marketers need in a post-cookie world.”
More Identity, Smarter Targeting
Audience Acuity’s collaboration with Datazoom transforms how brands leverage digital data. Key benefits include:
- Higher Match Rates: SDK-based identity resolution enables brands to recognize and engage more of their audiences.
- Richer Identity Profiles: Gain access to granular, contextual event data to build unified profiles that power personalization and customer insights.
- Cross-Channel Activation: Audience profiles can be instantly deployed across paid media, CRM, email, direct mail, and other engagement channels.
“Together with Datazoom, we’re closing the gap between real-time event data and meaningful customer intelligence,” said Brian Duke, EVP of Identity and Cloud Solutions at Audience Acuity. “This gives teams new levels of agility. They can deliver better experiences and drive measurable results with less effort.”
Creating Integration & Data Collection Efficiencies
Datazoom is trusted by publishers, platforms, and technology companies. Its multi-purpose SDKs and configurable data pipelines adapt to each platform’s needs. By pairing Audience Acuity’s identity data with Datazoom’s technology, brands streamline integration. They also reduce code risk and gain greater efficiency.
“Datazoom offers multi-functional SDKs that developers can leverage for a variety of use cases, including now unlocking identity through Audience Acuity’s identity graph,” said Diane Strutner, CEO of Datazoom. “Together, we’re enabling brands to gain access to the identity and tacking capabilities they need while creating code efficiencies, reducing code risk, and helping to eliminate data silos.”
Built for Privacy, Designed for Performance
Audience Acuity’s data solutions are built on strict privacy compliance, performance, and scale. Brands can confidently unify and enrich profiles while respecting evolving data privacy requirements. This ensures their real-time strategies remain responsible and future-proof.
Whether the goal is to optimize viewer engagement, improve advertising yield, or personalize content and user experiences, Audience Acuity and Datazoom make it possible. Together, they enable companies to unlock actionable, privacy-conscious intelligence from their data on a minute-to-minute basis.
About Audience Acuity
Audience Acuity is a leading provider of identity resolution and audience intelligence solutions, helping brands and agencies maximize the effectiveness of their data-driven marketing efforts. By delivering high-quality, privacy-compliant audience insights, Audience Acuity enables more accurate targeting, measurement, and engagement. With one of the most comprehensive identity graphs available, Audience Acuity empowers businesses to better understand and reach their customers across channels. At the same time, it ensures strict compliance with evolving privacy regulations. Audience Acuity’s solutions enhance personalization, improve media performance, and strengthen attribution. They help ensure marketing investments deliver measurable outcomes in today’s complex digital landscape.
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