Databricks users can now natively access Audience Acuity’s referential identity graph via Delta Sharing to enrich first-party data, drive activation, and accelerate time-to-value.
Las Vegas, NV – 05/13/2025 – Audience Acuity, a leading provider of identity resolution and audience intelligence solutions, today announced the availability of its identity graph within the Databricks Marketplace. This new integration leverages Delta Sharing and enables users of the Databricks Data Intelligence Platform to directly access Audience Acuity’s high-fidelity identity signals seamlessly within their existing lakehouse environment.
This access empowers data teams, marketers, and analytics professionals to identify known and unknown customers, enrich and unify first-party data, build dimensional customer profiles, and activate real-time insights at scale-all without leaving Databricks.
“From day one, our mission has been to reduce friction and meet customers where they already operate,” said Jeff Sopko, Chief Strategy Officer, Audience Acuity. “By integrating directly with the Databricks Data Intelligence Platform, we’re enabling customers to work faster and smarter with the high-performance identity data that powers impactful marketing and customer intelligence.”
Accelerated Time-to-Value and Unified Workflows
Audience Acuity’s presence in the Databricks Marketplace transforms the way brands access and apply identity data. Key benefits include:
- Seamlessly joining first-party data with Audience Acuity’s referential identity graph
- Eliminating the need for manual data transfers or external pipeline builds with Delta Sharing
- Activating insights and building audience segments in days-not months
- Enhancing targeting, personalization, and measurement from within the Databricks workflow
“This is about empowering data teams to innovate at the speed of business,” said Brian Duke, EVP of Identity and Cloud Solutions at Audience Acuity. “With our data in Databricks Marketplace, users gain immediate access to insights that can fuel everything from activation to attribution-without adding complexity.”
“We’re excited to welcome Audience Acuity’s identity graph to the Databricks Marketplace, giving our customers direct access to high-quality identity data within their existing environment,” said Sarah Branfman, Global VP of ISV Sales and GTM. “By leveraging Delta Sharing, Databricks users can now accelerate audience insights and drive real-time activation, all from within the Databricks Data Intelligence Platform. This integration exemplifies our commitment to empowering organizations to unlock more value from their data, innovate faster, and deliver smarter customer experiences at scale.”
Databricks Marketplace is an open marketplace that enables Databricks’ tens of thousands of customers to easily discover and use data and AI assets from hundreds of leading providers. Powered by the open-source Delta Sharing, Databricks Marketplace supports a host of assets including structured data, unstructured files and volumes, machine learning models, and notebook applications.
Built for Privacy, Powered by Performance
Audience Acuity’s data solutions are built on a foundation of privacy compliance, performance, and scale. Brands can confidently unify fragmented identities, enrich customer profiles, and improve cross-channel engagement-while adhering to the strictest data privacy regulations.
Whether the goal is to improve segmentation, drive media performance, or unlock real-time personalization, Audience Acuity enables Databricks users to extract more value from their data, faster.
About Audience Acuity
Audience Acuity is a leading provider of identity resolution and audience intelligence solutions, helping brands and agencies maximize the effectiveness of their data-driven marketing efforts. By delivering high-quality, privacy-compliant audience insights, Audience Acuity enables more accurate targeting, measurement, and engagement. With one of the most comprehensive identity graphs available, Audience Acuity empowers businesses to better understand and reach their customers across channels while maintaining strict compliance with evolving privacy regulations. Its solutions help advertisers, brands, platforms, and data providers enhance personalization, optimize media performance, and improve attribution to ensure marketing investments deliver measurable outcomes in an increasingly complex digital landscape.
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