Audience Acuity Partners with Qonsent

Audience Acuity Partners with Qonsent to Enable Data Provenance, Identity Resolution & Data Privacy for Brands

Las Vegas, NV – May 30th, 2024 – Audience Acuity, a leading consumer identity resolution firm, proudly announces its strategic partnership with Qonsent, a pioneer in dynamic consent and data privacy enablement. This collaboration aims to revolutionize how brands manage consumer data by integrating advanced identity resolution and data provenance solutions.

A New Era of Data Privacy Compliance

In an era where consumer data privacy is paramount, brands may soon be required to have explicit consent to contact their consumers and prove when that consent took place, especially when using AI, Large Language Models (LLMs), and sensitive personal identifiers. Audience Acuity will leverage Qonsent’s cutting-edge platform to manage the consent process seamlessly. Qonsent’s platform ensures that any data collected, including for AI and LLM segments, is backed by clear and verified consumer consent, meeting the highest privacy compliance standards.

Frictionless Consumer Experiences

Qonsent’s platform focuses on integrating the art of consent into the consumer journey to maximize engagement and conversion. Whether a consumer downloads an application, visits a website, or signs up for a newsletter, brands can gain explicit consent through low-friction, interactive consent forms. This seamless integration enhances the consumer experience, builds trust, and ensures consent is properly managed and documented.

Enhanced Offerings for Audience Acuity Clients

Audience Acuity will now include Qonsent’s data provenance capabilities in its suite of services, enhancing the core identity resolution offering. This integration provides brands with a comprehensive solution that not only identifies and enriches customer data but also ensures compliance with current and future consent regulations.

“We are thrilled to partner with Qonsent to bring a new level of trust, transparency, and provenance to our clients,” said Jeff Sopko, Chief Strategy Officer of Audience Acuity. “This partnership strengthens our identity resolution capabilities and ensures our clients can navigate the complexities of data privacy and regulations with ease.”

Identity Resolution Spine for Qonsent

Qonsent has selected Audience Acuity’s Identity foundation as the backbone for validating consumer identities at an individual level. This integration enhances Qonsent’s ability to securely manage and validate personal data, ensuring accurate and reliable identity verification.

Jesse Redniss, CEO and Co-Founder of Qonsent, added, “Our mission is to empower consumers with control over their personal data while providing brands with the tools they need to build trust and comply with evolving privacy regulations. Partnering with Audience Acuity allows us to enhance our platform with their robust foundational identity data layer, creating a seamless and secure data management solution for our clients.”

Key Benefits for Brands

1. Comprehensive Data Provenance: Qonsent’s ledger-based data provenance ensures all data collected is transparent, traceable, and verifiable, providing an auditable record of data consent and usage.
2. Granular Consent Management: Qonsent’s platform offers granular consent options, allowing consumers to specify exactly how their data can be used, ensuring brands can utilize consumer information with confidence and compliance.
3. Real-Time Consent Updates: Brands can dynamically update consent statuses in real-time, ensuring marketing and advertising efforts are based on the most current consumer preferences.
4. Enhanced Identity Resolution: Audience Acuity’s robust identity resolution capabilities, combined with Qonsent’s data management tools, provide a unified and enriched view of each consumer, enabling more personalized and effective marketing strategies.
5. Increased First-Party Data Usage: Leveraging first-party data, brands can drive marketing efficiencies, enhance targeting accuracy, and improve attribution to outcomes, leading to higher ROI.

About Audience Acuity

Audience Acuity is a leading consumer identity resolution firm that empowers clients to identify and interact with audiences across all consumer engagement channels in a privacy-compliant manner. With a focus on accuracy and reliability, Audience Acuity offers a comprehensive suite of solutions to help businesses make informed and impactful decisions.

About Qonsent

Qonsent is a pioneer in dynamic consent and data privacy enablement, providing brands with tools to manage consumer data in a compliant and transparent manner. Qonsent’s platform ensures that all data collection is backed by clear and verified consumer consent, meeting the highest standards of privacy compliance.