Business Services

The Professional Services, Managed Services, and Business Process Outsourcing sectors have increasingly become competitors to one another due M&A driven expansion. This sector is the third-largest sector Audience Acuity supports with endless active engagements.

Talk to an Expert

Identity Resolution for Business Services

Installations at largest Business Services firms to enable client’s identity resolution and improved contextual understanding of customers for segmentation and journey management.

CDP’s & Modern MarTech

Use by Systems Integrators to maximize engagement derived from Customer Data Platforms and other modern consumer marketing engagement technology implementations.

People-Based Audiences

Outsourced marketing firms eliminate ad spend waste and improve return on ad spend through the creation of people-based audiences at scale as a replacement for digital profiles for omni-channel treatment.

Key Trends in Business Services We Enable

Digital Transformation

Implementing digital transformation that drives efficiency and customer experience for the brands they serve.

Personalization

Implementing approaches to personalization and journey management that adhere to today’s consumer preferences while also delivering efficiency for brands in their customer acquisition and retention efforts.

Data Intelligence

Turning the vast data available into centralized intelligence capable of being actioned against.

Operations Agility

Enabling disrupted industries/firms to implement agility into their operations in manners that drive impact in expedited timeframes.

Offerings We Impact

Customer Engagement Services

Provide tech-enabled, empowered, workforces that deliver customer engagement services through improved CX platforms that combine live operator or at-home contact center support with digital, conversational self-service support in an integrated offering built on cloud-based service that enables clients to scale quickly.

Experience Design and Mobility

As consumer adoption of cross-channel support grows and increasingly demands personalized experiences, experience design and mobility solutions help solve complex consumer engagement processes with the implementation of digital strategies, experience design, software development, systems integration, and managed services.

Analytic Consulting

To help clients find and solve problems through the ability to extract insight from data that can inform strategy and actions such as Customer Segmentation, Customer Journey Mapping, Channel Design and User Design, firms have assembled teams of analysts and consultants, data management environments and proprietary processes.

Marketing Solutions

To help businesses adapt to increasing consumer expectations, some firms opt to outsource all, or parts of, the customer acquisition and retention process. Service providers look to unify the effort including everything from data streams to CRM to marketing execution to deliver the most dynamic and convenient customer experience possible that maximizes the return on ad spend of the client.

Systems Integration

Provides technology-driven, innovative automation and workforce process redesign capable of providing operating efficiency and improved customer experiences through the use of next-generation tools and technologies. Typically, these include technology, proprietary methodologies, staff, industry knowledge, and governance.

Specific Impact We Provide for Business Services

We curated our foundational data layer to enable identity resolution and contextual engagement across all channels, which has been proven to drive improvements in legacy measurements such as FCR, AHT as well as new measurements such as LTV, ROAS, etc.

Operating Efficiency

Our data drives operating efficiency by collapsing handle time or time to service through the use of digital identifiers to enable systems to identify consumers and expedite time to service.

Lead Generation

Resolve anonymous inbound traffic generated from demand generation activities enabling real-time decision-making to eliminate wasted resource allocation.

Holistic View

Connect disparate customer data contained across systems and platforms into one persistent, common audience member profile to eliminate duplication and improve cross-channel and device engagement.

Implement durable and persistent, people-based profiles, allowing personalized handling as a replacement for cookie and device-based profiles and associated issues and click fraud.

Omni-channel Engagement

Migrate from single-channel or multi-channel to omni-channel engagement by expanding usable contact points available which is proven to drive spikes in consumer engagement.

Synthetic ID Fraud

Employ detailed historical consumer behavior and profiles linked to digital identifiers and PII to address synthetic ID fraud.

Customer Journey Mapping

Expand insight into customers and prospects through broadened consumer profiles that drive better segmentation, customer journey mapping, and improved engagement.

Artificial Intelligence

Enhance AI model power with extensive consumptive behavior; property, vehicle, transactional, and engagement/intent data.

Privacy

Operate in full compliance with all privacy legislation.