First Party Identity Graph
A first-party identity graph captures and maintains the identifiers and signals that correlate with individual people. They can organize and unify digital and offline first-party data with third-party insights to inform a single, consistent, yet persistent 360-customer view across channels and devices while managing the changes that occur over time.
When used as a foundational data layer to an organization’s first-party identity solution our Super Identity Graph enables an accurate and complete view of customers and prospects alike. We enable enterprises to standardize their data sets for global compliance and allow organizations to build flexible data models, drive customer engagement with a deeper level of targeted, personalized, experiences.
Develop a first party identity graph with a persistent profile using our data as a connective mechanism.
- Identities with PII
- Text Email
- Hashed Email
- IP Address
- Mobile Ad ID
- Mobile Phone
- Landline
- Social
Identity
By linking offline data to online identifiers and online identifiers to offline identity.
Enhance
With consumptive behaviors, transactions, and consumer attributes.
Activate
With an encrypted persistent ID and therefore, privacy compliant and portable across platforms and channels
Ready to select your 1st party identity resolution partner?
Unify digital and offline first-party data with third-party insights to inform understanding.