A first-party identity graph captures and maintains the identifiers and signals that correlate with individual people. They can organize and unify digital and offline first-party data with third-party insights to inform a single, consistent, yet persistent 360-customer view across channels and devices while managing the changes that occur over time.

When used as a foundational data layer to an organization’s first-party identity solution our Super Identity Graph enables an accurate and complete view of customers and prospects alike.  We enable enterprises to standardize their data sets for global compliance and allow organizations to build flexible data models, drive customer engagement with a deeper level of targeted, personalized, experiences.