Retail & Ecommerce

Retail and eCommerce executives have identified creating a unified view of the customer as one of their biggest challenges. Meeting customers’ expectations and needs increasingly depends on this unified view. Omnichannel marketing and effective customer journey management require a solid foundation of consumer identity. To support marketing and advertising technologies, businesses must connect numerous consumer interactions across a fragmented landscape of media, devices, and browsers.

Talk to an Expert

Digital Transformation

The global pandemic, and the changes in behavior it has driven, have placed retail and eCommerce brands under significant pressure to better meet the digitally transformed consumer expectations if the brand is to maximize its potential to get, keep and grow customers relationships.

Customer Expectations

These pressures have piqued interest in the use of identity strategies to drive contextual relevance and consistent customer experience using comprehensive approaches to omnichannel marketing and engagement. These rapid transformations have made Retail & eCommerce one of the largest and most active sectors Audience Acuity supports.

Key Trends in Retail & eCommerce

Omnichannel Customer Interaction

Organizations are building out capabilities to enable unified cross-channel engagement and seamless customer experiences that drive loyalty and repeat sales.

Enterprise Identity Management

Firms are implementing strategies that unify data used to drive marketing and media buying processes around common audience understanding, targeting, identification, and personalization for known and anonymous audiences across channels and connected devices.

Durable Identitifiers

Implementing persistent approaches to targeting, profiling, and tracking that aim to resolve and protect firms from the effect of Google announcing the demise of the 3^rd party cookie and Apple’s IDFA policy change.

Data Collaboration

Firms are leaning into the power of leveraging other 1^st party data to better understand their customer and to create new monetization pathways for their own 1^st party data, driven by the development of privacy-safe clean rooms.

Specific Impact We Provide in Retail & eCommerce

Our individually oriented omnichannel identity can be used as a foundational data layer to enable identity resolution and contextual engagement across all channels, which has been proven to drive improvements in personalization, next best action, site conversation, and the amplification of existing MarTech and AdTech to improve performance and ROAS.

First-Party Identity Graph

Enhance data science capabilities through the development of a client-first-party identity graph. This results in a persistent, common audience member profile for customers and prospects that can be used across all channels and owned properties.

Real-time Identity Resolution

Use real-time identity resolution to appropriately engage consumers and focus any retargeting on inbound inquiries that match ideal customer profiles.

People-Based Profile

Provide a persistent, people-based profile for portable integration across marketing and customer data layers to improve data orchestration, activation, and attribution and reduce wasted ad spend.

Enhance Analytics

Enhance in-house analytic power with the expansion of individual-level consumer profiles. By adding extensive offline and digital purchase behavior, home and vehicle ownership, and extensive digitally observed behaviors to known 1st party behaviors.

Omnichannel Engagement

Migrate from disjointed multi-channel engagement to “real” omnichannel engagement by expanding usable contact points that improve addressable audience reach.

Privacy

Operate in full compliance with all privacy legislation.