Transforming Precision Marketing with Individual-Level Targeting
Las Vegas, June 13, 2024 – Audience Acuity, a leader in identity resolution, proudly announces the launch of “Audiences,” an offering set to improve how brands connect with their ideal consumers. This solution empowers marketers to achieve unparalleled accuracy in audience targeting by focusing on individual-level data rather than household-level segmentation.
Meet the Team Behind the Launch
Audience Acuity is proud to introduce Joe Lyons as EVP of Strategic Partnerships, Audiences, and Kaylee Sye as VP of Audience Activation. Joe, with over 25 years of industry experience, will leverage his extensive relationships to drive the adoption of our new Audiences offering. Kaylee, with her background in Martech and data-driven advertising, will lead the launch, strategize taxonomy builds, and partner with brands and agencies to drive revenue growth.
Empowering Marketing & Advertising with Precision
In today’s fast-paced marketing and advertising landscape, reaching the right consumer is crucial. Audience Acuity’s offering employs a clean-slate approach to developing highly responsive audience segments. This enables marketers to cut through the noise and engage with real individuals with unmatched precision. Our audience taxonomy is meticulously curated from a multitude of sourced data feeds. Combined with trillions of monthly digital engagement and web observation signals, it represents the entire U.S. adult population, ensuring that every campaign connects with the right people.
By leveraging deterministic methods, Audience Acuity eliminates the use of probabilistic data. This provides marketers with confidence that they are targeting genuine individuals. Our comprehensive data links offline and online interactions in a fully compliant manner, allowing for more engaging and effective strategies.
Customizable Audience Solutions
Our syndicated audiences are created using extensive consumer behavior and demographic data across various categories, such as financial, CPG, retail, and political. Audiences is now available in the LiveRamp marketplace. Additionally, we offer semi-custom and custom audiences, providing tailored solutions that meet specific marketing and advertising needs.
Trusted by industry leaders, our data empowers brands to activate campaigns on any platform, allowing for true omni-channel marketing. Leading platforms include The Trade Desk, Amazon, DV360, Yahoo, Xandr, Facebook, Instagram, TikTok, and more.
About Audience Acuity
Audience Acuity is a premier consumer identity resolution company, enabling clients to identify and contextually engage people-based audiences across all channels at scale, in a compliant manner. This is made possible through our Super Identity Graph, a modern identity framework curated from 71 source feeds and trillions of monthly signals.
For more information about Audiences and how they can transform your marketing and advertising strategy, contact us today.
Audience Acuity Partners with Qonsent