Audience Acuity Launches Realink

Las Vegas, April 11th, 2024 – Audience Acuity, a leading consumer identity resolution firm, proudly announces the launch of Realink. Realink was developed to provide a low-tech, high-impact platform to improve the conversion businesses realize in their engagement funnel that results from their marketing and lead buying. Realink capabilities include identity resolution, data validation and hygiene, enhancement, and lead scoring. All capabilities are seamlessly delivered, empowering businesses to harness the power of accurate and complete consumer data.

The real-time, automated services offered by Realink assist firms in capturing the full revenue potential of each customer by:

• Empowering businesses to identify and understand consumers who engage through inbound phone calls, form-fills, or website visits but disengage before completing transactions.
• Enhancing communication capabilities with customers and prospects by maintaining up-to-date and accurate contact data, while also filling in missing customer data across demographic, financial, behavioral, and lifestyle dimensions.
• Identifying when customers exhibit in-market behavior, indicating the presence of either an attrition risk or an opportunity for upselling/cross-selling.

“We designed Realink, to assist firms in combating declining conversion rates caused by inadequate customer reach and engagement due to inaccurate data,” said Jeff Berke, CEO, of Audience Acuity. “Our design prioritizes rapid customer deployment, ensuring clients can effectively tackle the challenge of lost monetization without the burden of technological complexities.”

By leveraging a comprehensive and configurable API-driven platform, supported by a team of tenured marketing, data, identity, and customer success experts, Realink ensures businesses can identify and contextually interact with their customers and prospects across all relevant channels. Ultimately, this maximizes revenue per customer. 

Realink is powered by Audience Acuity’s Super Identity Graph, which is curated in-house. This robust foundational data layer addresses the challenge of disconnected data in digital advertising and offline customer data capture. All at the scale of the U.S. adult population and in a fully compliant manner.

Key Features of Realink Include:

• Configurable API (application programming interfaces) Library. This allows simple integration into client existing systems.
• Extensive library that can be tailored to meet unique identity and data needs.
• Real-time & Batch Integrations: Choose between real-time updates or the efficiency of batch processing, ensuring your data needs are met in the most suitable manner.

About Audience Acuity

Audience Acuity is a consumer identity resolution company that enables clients to identify and contextually engage people-based audiences across all channels at scale, in a compliant manner. This is enabled through the Super Identity Graph, a modern identity framework and foundational data layer curated in-house from 70 source feeds and trillions of monthly signals. To eliminate friction and barriers associated with data, the Super Identity Graph is available in prevalent, privacy-safe methods used today. This includes on-premises client installation, through clean rooms, cloud platform access, or via APIs.

For more information about Realink and to explore how it can transform your business, visit here.

here.