The Identity Authority: Accelerating Offline and Online Identity Resolution and Data Enrichment
Las Vegas, 1.11.24— Audience Acuity proudly announces the launch of The Identity Authority on Snowflake Marketplace. The Identity Authority is an application native to the Snowflake Data Cloud that empowers joint customers to expedite the resolution of customer and prospect identities in a privacy-compliant manner.
“Speed, scale, and flexibility. Audience Acuity is bringing Identity Resolution and consumer profiling directly to our clients, where their data lives. And we’re doing it in record time. The Identity Authority represents a monumental leap forward for brands, eliminating the cumbersome InfoSec and Procurement processes that have historically hindered the adoption of external Identity solutions. By delivering a privacy-safe and exceptionally fast solution within the brand’s secure environment, we facilitate self-service with minimal friction.” – Brian Duke, EVP/GM, Identity and Data Solutions
Audience Acuity and Snowflake, the Data Cloud company, are working together to mobilize the world’s data with Snowflake’s Data Cloud, helping joint customers to rapidly realize the value of a highly scalable, 1st Party Identity Resolution. This enables a foundational data strategy, consumer privacy, generative AI, and measurement.
“Building a Snowflake Native App can be transformative for many businesses as they pursue innovation across industries,” said Chris Child, Senior Director of Product Management at Snowflake. “We look forward to continuing our work with Audience Acuity to empower customers to seamlessly integrate, resolve, and enhance identity across vast datasets.”.
This launch paves the way for the deployment of cutting-edge AI capabilities, enhanced consumer understanding, and improved measurement and conversion. This synergy not only makes success predictable but also establishes a replicable framework for sustained achievements.
The Snowflake Native App Framework (general availability soon on AWS, public preview soon on Azure) provides every organization with the necessary building blocks for app development, including distribution, operation, and monetization within Snowflake’s platform. By leveraging the Snowflake Native App Framework, The Identity Authority will enable customers to resolve, enrich, and activate their customer and prospect records, in near real-time.
Snowflake Marketplace already has over 80 Snowflake Native Apps available today, and over one hundred providers are currently developing apps that span multiple industries and use cases. By being Powered by Snowflake, Audience Acuity is able to create new revenue streams by distributing its app to thousands of Snowflake customers, without these customers having to move or expose their data. Learn more about Snowflake’s continued innovations, and how it is enabling organizations to distribute and monetize leading apps at scale in the Data Cloud here.
About Audience Acuity
Audience Acuity stands as a leading consumer identity resolution firm, enabling clients to identify and contextually interact with audiences across all consumer engagement channels in a privacy-compliant manner at scale. Leveraging individually oriented deterministically matched, and third-party validated data science structures, Audience Acuity ensures accuracy in addressing today’s identity-related data challenges.
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