Audience Acuity’s Data & Identity solutions help brands build the identity infrastructure needed for AI-driven marketing
LAS VEGAS, NV, June 22, 2026 — Audience Acuity today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a Data & Identity “One to Watch” in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Audience Acuity was identified in Snowflake’s report as a “One to Watch” in the Data & Identity category for its identity infrastructure, audience intelligence and data enrichment solutions.
Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.
“As marketing organizations move toward more AI-driven, data-centric operations, identity infrastructure has become foundational to how brands understand, reach and measure their customers,” said Jeff Sopko, President & COO at Audience Acuity. “Being recognized as One to Watch in the Data & Identity category reflects the momentum behind Audience Acuity’s approach to privacy-compliant identity resolution, audience intelligence and data enrichment. Through our collaboration with Snowflake, we’re helping organizations activate trusted data more efficiently and build stronger foundations for measurable marketing outcomes.”
Audience Acuity helps brands, agencies, platforms and data providers maximize the effectiveness of their data-driven marketing efforts through identity resolution and audience intelligence solutions. Built to support privacy-compliant data collaboration and activation, Audience Acuity enables organizations to unify, enrich, profile and activate customer data across the marketing lifecycle. Through Snowflake, Audience Acuity helps joint customers access scalable identity and data capabilities within a governed data environment, supporting faster time to value and stronger marketing performance.
“Marketing organizations are increasingly looking for trusted, governed data foundations that can support AI-driven decisioning and action,” said Denise Persson, Chief Marketing Officer at Snowflake. “Audience Acuity’s approach to identity infrastructure and audience intelligence brings differentiated value to the Snowflake ecosystem, helping joint customers enhance data quality, improve activation and build more effective marketing strategies.”
Learn more about The Modern Marketing Data Stack here.
About Audience Acuity
Audience Acuity provides strategic identity infrastructure that help brands, agencies, platforms, and data-driven enterprises connect, understand, and activate customer data across the modern marketing ecosystem. With one of the most comprehensive identity graphs available, Audience Acuity enables durable identity, audience intelligence, privacy-first collaboration, activation, measurement, and attribution across cloud-based and platform-native environments.
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