Enterprise Identity Management
Enterprise Identity Management is the process of connecting the growing volume of unique ‘identifiers’ from a brand to create a single, unified, persistent customer identity. Identifiers include offline PII, email, mobile phone, social handles, IPs, mobile ad IDs, browser behavior, transactions, and additional contextual data that help connect the same individual across devices, platforms, and channels. The outcome is an accurate, complete, and 360 view representing the many dimensions of each customer.
Our Super Identity Graph is built upon a foundation of validated offline PII data, which is then linked with online device data, channel data, and behaviors. This results in a lasting, durable data structure centered on people, not digital device data. Organizations will now be better equipped to deliver more targeted and personalized engagement, improve marketing insights, attribution, and media optimization. All resulting in better customer experiences and improved marketing ROI.
Durable onmi-channel identity resolution that persists over time
Understanding the dimensions of people and the evolution of technology has created an identity crisis for marketers.
Expanding communication and engagement channels make customer journeys more complicated.
Rising expectations of consistent and personalized brand experiences.
Evolving consumer expectations to control the use of their data including AdTech changes and privacy legislation.
Increasing pressure to measure the true effectiveness of marketing and advertising spend.
Ready to select your identity management partner?
We can help you maintain consumer identity over time by connecting you to your audiences across channels and devices.