Super Identity Graph

Leverages the Core PII from the National Consumer Database as the offline foundation. Deterministically pairs over 6 billion data points from observed digital behavior. Establishes a comprehensive table of digital identifiers that encompasses nearly every adult in America.

sig 518 MILLIONMobile Ad IDs 194 MILLIONLandlines 119 MILLIONMobile Phones 243 MILLIONIdentities with PII 191 MILLIONSocial Handles 535 MILLIONHashed EmailAddresses 435 MILLIONIP Addresses

“An identity graph provides a universal view of audience members, comprised of profiles that represent individuals or households, with all relevant attributes and identifiers aligned to that profile.”
– Winterberry Group

Personal identifiers facilitate linkage with our
National Consumer  Database

Deterministic matching methodology focuses on individuals precisely matching nearly every adult in the United States