Leverages the Core PII from the National Consumer Database as the offline foundation. Deterministically pairs over 6 billion data points from observed digital behavior. Establishes a comprehensive table of digital identifiers that encompasses nearly every adult in America.
“An identity graph provides a universal view of audience members, comprised of profiles that represent individuals or households, with all relevant attributes and identifiers aligned to that profile.”
– Winterberry Group
Personal identifiers facilitate linkage with our
National Consumer Database
Deterministic matching methodology focuses on individuals precisely matching nearly every adult in the United States
