The Truth About the Golden Record
Why Deterministic Identity Resolution is the Only Way In the pursuit of the elusive “Golden Record”—a single, unified view of an individual—many companies claim to have the solution. But not …
How Customer Identity Resolution Works
Consumer identity resolution is a powerful, multi-step process that connects data from various sources, aligns it to the correct individual, and persists to ensures ongoing accuracy. When done effectively, …
What is Identity Resolution and Why Does it Matter?
Consumers today engage with brands across multiple channels, devices, and platforms. To keep up, businesses need a unified view of each individual. This is where identity resolution comes in. It bridges …
Audience Acuity Recognized as “One to Watch” in Snowflake’s 2025 Modern Marketing Data Stack Report
Audience Acuity enables joint customers to build leading identity resolution solutions on Snowflake’s AI Data Cloud, empowering them to expedite customer and prospect identity resolution, data enhancement …
GrowthLoop and Audience Acuity Partner to Enrich Data Accuracy for Enterprise Marketers
New Partnership Offers Complete Marketing Solution to Unlock Highly-Targeted Campaigns, Deep Personalization, and Improved Customer Engagement at Scale NEW YORK, Thursday, October 17, 2024 – GrowthLoop, …
What is Consumer Identity Resolution?
Consumer identity resolution is the process of accurately identifying and connecting data points related to individual consumers across various channels and devices. This process is essential for …
Audience Acuity Maintains Leadership Position with Second-Largest Scale and Consistent Top Performance
Audience Acuity, reaffirms position as a top data partner with recent recognition by the esteemed Truthset Data Collective. Securing a prominent place in the rankings, Audience Acuity stands out for the …
Audience Acuity Earns Truthset Gold Medals
Overall Accuracy in the Truthset Data Collective Rankings Audience Acuity, a leading consumer identity management firm, proudly announces its recognition as the gold medal winner for overall accuracy for …