Overall Accuracy in the Truthset Data Collective Rankings
Audience Acuity, a leading consumer identity management firm, proudly announces its recognition as the gold medal winner for overall accuracy for several key data points among 23 other providers in the prestigious Truthset Data Collective Rankings. The accolade highlights Audience Acuity’s commitment to delivering highly accurate and reliable consumer data.
Audience Acuity ranks #1 for Age, Gender, Age+Gender, Gender+Ethnicity, Car Ownership, and Luxury Car Ownership. The Truthset Data Collective Ranks evaluated data providers across various categories, and Audience Acuity emerged as the top performer in several key areas. Audience Acuity ranked #1 for Age, Gender, Age+Gender, Gender+Ethnicity, Car Ownership, and Luxury Car Ownership. Additionally, we secure an impressive #2 ranking for Household Income, Language Spoken, Pet Ownership, and Age+Ethnicity.
What it takes to win Truthset Gold Medals
Our unparalleled data accuracy results from our individually oriented, deterministically matched, and third-party validated data science structure. At Audience Acuity, we address the complex challenges associated with identity-related data head-on. We ensure that our clients can identify and contextually interact with their target audiences across all consumer engagement channels. Not only is this done at scale, but also in a privacy-compliant manner.
As a trusted partner to leading brands, marketing and advertising technology firms, and management consulting organizations, Audience Acuity offers a comprehensive suite of solutions. These include post-cookie identity resolution, 1st party data collaboration, audience activation, analytics, and data enhancement. To top it off, all solutions are equip with flexible deployment options. As a result, clients benefit from Audience Acuity’s on-premise installation or leverage the convenience of its data-as-a-service platform.
Why the Truthset Gold Medals Matter
Truthset, the esteemed organization behind the Data Collective Rankings, is a data intelligence company focused on validating the accuracy of consumer data. Their comprehensive evaluation process ensures that the most accurate data is put to work, enabling brands and marketers to enhance their data-driven decision-making and achieve superior campaign performance. Truthset’s dedication to data accuracy aligns perfectly with Audience Acuity’s mission to provide reliable and trustworthy consumer insights.
“We are thrilled to be recognized as the gold medal winner for overall accuracy across several data points in the Truthset Data Collective ,” said Chris Alewine, CDO at Audience Acuity. “This achievement reflects our relentless pursuit of excellence in delivering high-quality consumer data. We remain committed to providing our clients with accurate insights that drive effective audience engagement and help them achieve their business goals.”
By leveraging Audience Acuity’s cutting-edge modern marketing data layer, you can trust that your data is accurate and reliable. Hence, allowing you to confidently make informed and impactful business decisions.
Truthset, founded in 2019, is a data intelligence company with dedication to validating the accuracy of consumer data. Additionally, their rigorous evaluation process ensures that brands and marketers can trust the data they rely on, enabling them to make more accurate data-driven decisions.
About Audience Acuity
Audience Acuity is the leading consumer identity management firm, enabling clients to identify and contextually interact with audiences across all consumer engagement channels, in a privacy-compliant manner, at scale. Audience Acuity’s individually oriented, deterministically matched, and third-party validated data science structure ensures accuracy in addressing today’s identity-related data challenges.