Audience Acuity Partners with AccountableCard

Audience Acuity and AccountableCard Partner to Expand Access to Digital Banking Solutions for the Unbanked & Underbanked

Las Vegas, Nevada | Audience Acuity, a leading consumer identity management firm, announced today a new partnership with Small Business Capital Fund of MS, Inc. (SBCF) to help expand access to their unique digital banking solution, the Accountable Card. The partnership will enable SBCF to leverage Audience Acuity’s extensive Super Identity Graph (SIG) to identify and reach potential consumers across all relevant channels and pathways with information about their banking solution.

“We are proud to partner with J.R. Jones and their Accountable Card Program,” said Jeff Sopko, Chief Strategy Officer at Audience Acuity. “Their Banking as a Service (BaaS) platform is designed to eliminate bias within the current banking systems and loan policies. Their non-traditional Fintech ecosystem, ‘FBaaR – FinTech Banking as a Right’, creates a suite of financial products and services as an alternative to the predatory lending solutions and bank deserts that burden many Americans.”

The Accountable Card is a digital banking solution that provides a viable alternative to traditional banking for the unbanked and underbanked. With more than 30 million Americans falling into this category, the need for innovative financial solutions is more pressing than ever. SBCF’s unique approach to banking is based on providing a suite of customizable financial products and services that meet the needs of individual customers.

“When we met J.R. Jones, we were compelled to create a collaborative solution that provides Accountable Card access to data within our extensive Super Identity Graph (SIG), and our audience targeting and activation capabilities,” added Sopko. “This would essentially allow them to identify and reach prospective consumers across all relevant channels and pathways with information about their banking solution. We look forward to seeing what can be delivered to help them achieve their mission.”

Through this partnership, SBCF can leverage Audience Acuity’s advanced data intelligence and audience targeting capabilities to identify potential customers and reach them with relevant messaging. By leveraging the Super Identity Graph (SIG), SBCF will gain insights into prospective customers’ behavior and preferences, allowing them to tailor their messaging and products better to meet their needs.

“At SBCF, we believe that everyone deserves access to affordable financial products and services,” said J.R. Jones, CEO of Small Business Capital Fund of MS, Inc. “Our partnership with Audience Acuity will enable us to expand our reach and provide our unique banking solutions to even more individuals and communities across the country. We are excited about the potential impact this partnership will have on the lives of millions of currently unbanked or underbanked Americans.”

The Accountable Card is just one of several financial products and services offered by SBCF. In addition to digital banking, the company also provides small business loans, credit counseling, and financial education programs to help individuals and businesses achieve financial success. With this new partnership, SBCF will be able to reach more customers than ever before and help them achieve their financial goals.

About Audience Acuity

Audience Acuity is a leading consumer identity management firm that enables brands and marketers to identify and contextually interact with audiences at scale across all consumer engagement channels in a privacy-compliant manner. The company’s proprietary Super Identity Graph (SIG) is one of the most comprehensive and accurate consumer databases in the US, providing insights into the behavior and preferences of millions of individuals across multiple channels and platforms. By leveraging advanced data analytics and audience targeting technologies, Audience Acuity helps brands reach customers with the right message at the right time, driving engagement and revenue growth.

About Small Business Capital Fund of MS, Inc. (SBCF)

Small Business Capital Fund of MS, Inc. (SBCF) is a CDFI, Community Development Financial Institution, dedicated to helping underserved communities and individuals achieve financial success. The company’s mission is to provide innovative financial products and services that promote economic growth and community development. Through its partnership with Audience Acuity, SBCF will be able to reach more individuals and communities across the country and provide them with the resources they need to achieve their financial goals. For more information, visit www.sbcf-ms.org / www.accountablecard.com.