Consumer identity management firm, Audience Acuity announced, the Super Identity Graph, a comprehensive, privacy-compliant third-party dataset, scored among Truthset’s top providers.
Truthset has scored the world’s data, so brands and marketers can put the most accurate data to work and stop sending ads to the wrong people. Truthtset recently released their assessment of over 20 leading providers of consumer data including the Audience Acuity’s data asset. The audit measures both accuracy of individual attributes within the data sets and the overall digital scale as an indicator of audience reach. The results found that Audience Acuity lives up to its reputation, scoring 4-5% higher across many attributes relative to the entire cohort of data providers for like segments. These findings proved consistent across much of Truthset’s data quality checklist. This is the first full-scale audit of Audience Acuity, and it’s a testament to the quality of data at scale.
Truthscore ranks Audience Acuity Top Data Provider for Age+Gender
As one of more than 20 data providers ranked in Truthset’s Q4 2021 Data Quality Truthscore Report, Audience Acuity’s individual-level consumer data ranked first for most accurate in identifying, Age+Gender, and second for Gender both primary attributes for digital advertising.
Audience Acuity Leads the Pack in Identifying Young Adults
The accuracy of Audience Acuitys’ Super Identity Graph ranked especially high in identifying young adults. Audience Acuity scored 25 percent better than the average of all providers in correctly identifying 18 to 24-year-olds and 25- to 34-year-olds. Arguably, the most coveted audiences to advertisers.
Data precision at scale matters
When it comes to creating audiences for ad targeting, precision and scale often do not go hand in hand. While it’s necessary to have a sufficient scale of your target audience to achieve an ROI on your media spend, it is also necessary to be as efficient as possible and reach only those consumers who fit the customer profile. In today’s privacy-focused world marketers can achieve their objectives with partners who realize both precision and scale are necessary. Especially when curating a high-performing audience.
In digital ecosystems, not all audiences are created equal. Data accuracy matters. Reaching your targets can be difficult since digital channels connect to devices without truly knowing who’s viewing your ad. This creates a lot of wasted impressions on people who don’t fit your customer profile. Marketers generally address this issue by purchasing a far larger audience than is necessary to account for the waste.
Now, with Truthscored verified data you can know if your data partner has better data accuracy and scale in comparison to other offerings.
This knowledge gives you a competitive advantage with two good options heading into any campaign.
- Reduce spending with the knowledge you will have less waste.
- Spend the same amount but spend it smarter. Use accuracy and scale insights to cover your ROI. Perhaps, even test another segment or two. Go slightly younger, or older, or more affluent / less affluent.
Audience Acuity is proud to provide brands with accurate individually oriented data. Accurate data, without sacrificing scale. The scale is sufficient to achieve a very favorable ROAS.
About Truthset & Truthscore
Founded in 2019, Truthset is a data intelligence company focused exclusively on validating the accuracy of consumer data. Truthset has scored the world’s data. Enabling brands and marketers to put the most accurate data to work and stop sending ads to the wrong people. The company helps brands build trust in data and improve the performance of any data-driven decision. Truthset does not sell data and is not a data broker. Truthset compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions. To learn more about Truthset, visit www.truthset.io.
About Audience Acuity
Audience Acuity is a leading consumer identity management firm. The firm enables clients to identify and contextually interact with audiences across all consumer engagement channels, in a privacy-compliant manner, at scale. The firm’s proprietary data science structure is individually oriented, deterministically matched, and 3rd party validated to ensure accuracy in addressing today’s identity-related data challenges. Audience Acuity supports leading brands, marketing, and advertising technology firms, and management consulting with post-cookie identity resolution, 1st party data collaboration, audience activation, analytics, and data enhancement with on-premise installation or via its data-as-a-service platform.