Las Vegas, NV | Audience Acuity will license data from their Super Identity Graph to etags.com. The data will be used to develop new audiences in established markets. eTags will integrate Audience Acuity’s data to communicate with prospective consumers using social media, digital advertising, email, and direct mail.
eTags streamlines frustrating title and registration transactions with consumer-friendly technology and consumer-driven service. They currently provide services to 37% of the consumers living in the United States, operating in California, Florida, Maryland, New York, and Pennsylvania.
“We are most interested in specific descriptive elements in Audience Acuity’s Identity Graph,” said Joshua Miller, Chief Marketing Officer, etags.com. “We know there are certain behavioral traits that trigger consumption. Until now we have not been able to connect the descriptive variables that trigger consumption to the data layer for cross-channel audience development. Audience Acuity’s identity graph provides this insight. Their flexible architecture allows us to ingest the data we need when we need it. This helps us cost-effectively establish a test-and-learn framework that drives response and revenue,” Miller stated.
“eTags is the ideal partner,” said Jeff Berke Audience Acuity’s CEO. “They’re a growth-oriented, digital organization with a compelling mission – to simplify motor vehicle registration and alleviate vehicle owner frustration. Our initial tests have returned compelling results. Now we look forward to helping Josh’s team activate new audiences that will benefit from a relationship with eTags,” Berke continued.
About Audience Acuity
Audience Acuity’s Super Identity Graph is one of the largest commercially available data assets in America. Our identity graph contains 2.7 billion mobile address ID’s and more than 1.2 billion email addresses connecting 237 million Americans to their online and offline behavior. Learn more at audienceacuity.com.
About ETags
Since 2014, eTags has been offering a variety of vehicle services online for quick, and convenient ways to manage tags and titles. The digital-first company offers registration renewals and replacement stickers, title transfers, and duplicate titles—all online! No in-person visits, or waiting in line! You can count on payment plans, digital copies of registrations cards accessible by email, a mobile-friendly website, email plus phone support, and much more. In addition, the eTags blog acts as a resource for all things automotive for over 400,000 drivers a month, and an opportunity to get answers from title and tags specialists.
