Las Vegas, NV | Audience Acuity has announced they have partnered with CryptoFi to license data from their Super Identity Graph direct to banks and credit unions through a subscription model available within the CryptoFi platform. The partnership provides financial institutions with the ability to license data consisting of rich consumer audiences versus digital profiles that meet the unique characteristics of consumers who demonstrate interest or engagement in cryptocurrency and related topics.
Audience Acuity data allows financial firms the ability to reach consumers at scale across multiple channels and devices for engagement including TV, OTT, social and digital channels, enabling the precision and scale for advertising typically only associated with customer marketing and loyalty.
CryptoFi’s transformational solution enables customers to safely and securely purchase, stake, and sell leading cryptocurrencies and other digital assets. CryptoFi integrates with existing bank software, web, and mobile applications to allow end customers to invest and view their portfolio directly from their online banking dashboard.
As explained by Kian Sarreshteh, Chief Executive Officer at CryptoFi: “Traditional financial institutions must beef up responsiveness to consumer demand for relevant products by delivering innovative digital asset offerings, in order to remain competitive and more closely align them with fully-fledged 3rd party FinTech platforms in the race for market share.
Funds are flowing from banks and credit unions as users transfer currency to 3rd party exchanges to purchase cryptocurrency. These funds rarely return, especially as apps like Robinhood and Coinbase have recently launched checking accounts, personal loans, and other banking products.
Through our partnership with Audience Acuity, we enhance our competitive value by not only opening up digital asset education and investing services but also by providing access to addressable audiences for improved account activation. Their flexible data structure allows us to ingest the specific profile data and make it available via a subscription model through the CryptoFi administration portal.”
“The level of consumer interest and purchasing habits demonstrated for the cryptocurrency market generate powerful signals of interest, intent, and engagement across the digital ecosystem,” said Jeff Sopko, CSO of Audience Acuity. “The ability to capture and action those signals to addressable audiences is indispensable and creates significant efficiencies with regard to targeting and ad spend. As a partner, we’re proud to bring the power of our Super Identity graph to the CryptoFi offering.”
About Audience Acuity
Audience Acuity is a leading consumer identity management firm that enables clients to identify and contextually interact with audiences across all consumer engagement channels, in a privacy-compliant manner, at scale. The firm’s proprietary data science structure is individually oriented, deterministically matched, and 3rd party validated to ensure accuracy in addressing today’s identity-related data challenges. Audience Acuity supports leading brands, marketing, and advertising technology firms, and management consulting with post-cookie identity resolution, 1st party data collaboration, audience activation, analytics, and data enhancement with on-premise installation or via its data-as-a-service platform.
About CryptoFi
CryptoFi is a turn-key solution that enables customers of financial institutions to invest in leading digital assets through their web and mobile banking dashboards. CryptoFi focuses on responsible investing by leading with cryptocurrency education and promoting dollar-cost averaging to mitigate volatility risk.
Through CryptoFi, financial institutions and their customers gain access to multiple cryptocurrencies and yield products as well as a portfolio of digital asset liquidity providers, ensuring best execution and consistent 24/7 service. Learn more at cryptofi.com.
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