Audience Acuity
Identity Infrastructure
If there’s one metric in identity resolution that consistently grabs attention, and consistently misleads, it’s match rate.A big number feels reassuring. It suggests precision, reach, and audience …
For years, the industry has treated data like gold. The more you have, the more powerful you are, or so we’ve been told. The truth about data volume? When it comes to marketing performance and identity …
If you think about everything modern marketing promises, personalization, attribution, AI-driven insights, it all hinges on one simple question: who is this person? Without that clarity, everything else is …
Las Vegas, NV – Nov, 17th 2025 – Fanatics, a global digital sports platform, is deepening its collaboration with Audience Acuity to further scale its first-party unified data layer (known internally as …
New SDK-based solution extends Audience Acuity’s referential identity graph into the mobile app environment. Now empowering brands with end-to-end identity resolution, deeper customer intelligence, …
If we were to rename the “identity” category today, what would we call it? It’s a simple question, but it opens up a much bigger conversation about what this category has become and …
Consolidate, Cut Costs, and Win Smarter: Why Now Is the Time to Rethink Your Identity Provider Budgets shift. Expectations don’t.Even in stable times, teams are expected to deliver more. Faster, smarter, …
Databricks users can now natively access Audience Acuity’s referential identity graph via Delta Sharing to enrich first-party data, drive activation, and accelerate time-to-value. Las Vegas, NV – …
Why Deterministic Identity Resolution is the Only Way In the pursuit of the elusive “Golden Record”—a single, unified view of an individual—many companies claim to have the solution. But not …
New York City, NY — March 12, 2025 – Audience Acuity, a leader in identity resolution, data enhancement and audience intelligence, has partnered with Precise, the pioneer in privacy-preserving data …
Consumer identity resolution is a powerful, multi-step process that connects data from various sources, aligns it to the correct individual, and persists to ensures ongoing accuracy. When done effectively, …
Consumers today engage with brands across multiple channels, devices, and platforms. To keep up, businesses need a unified view of each individual. This is where identity resolution comes in. It bridges …
