Identity Provider Consolidation
Consolidate, Cut Costs, and Win Smarter: Why Now Is the Time to Rethink Your Identity Provider Budgets shift. Expectations don’t.Even in stable times, teams are expected to deliver more. Faster, smarter, …
Audience Acuity’s Identity Graph Now Live on Databricks Marketplace, Unlocking Faster, Smarter Customer Intelligence
Databricks users can now natively access Audience Acuity’s referential identity graph via Delta Sharing to enrich first-party data, drive activation, and accelerate time-to-value. Las Vegas, NV – …
The Truth About the Golden Record
Why Deterministic Identity Resolution is the Only Way In the pursuit of the elusive “Golden Record”—a single, unified view of an individual—many companies claim to have the solution. But not …
Audience Acuity and Precise Partner to Set a New Standard for Data Transparency and Verification
New York City, NY — March 12, 2025 – Audience Acuity, a leader in identity resolution, data enhancement and audience intelligence, has partnered with Precise, the pioneer in privacy-preserving data …
How Customer Identity Resolution Works
Consumer identity resolution is a powerful, multi-step process that connects data from various sources, aligns it to the correct individual, and persists to ensures ongoing accuracy. When done effectively, …
What is Identity Resolution and Why Does it Matter?
Consumers today engage with brands across multiple channels, devices, and platforms. To keep up, businesses need a unified view of each individual. This is where identity resolution comes in. It bridges …
Audience Acuity Recognized as “One to Watch” in Snowflake’s 2025 Modern Marketing Data Stack Report
Audience Acuity enables joint customers to build leading identity resolution solutions on Snowflake’s AI Data Cloud, empowering them to expedite customer and prospect identity resolution, data enhancement …
GrowthLoop and Audience Acuity Partner to Enrich Data Accuracy for Enterprise Marketers
New Partnership Offers Complete Marketing Solution to Unlock Highly-Targeted Campaigns, Deep Personalization, and Improved Customer Engagement at Scale NEW YORK, Thursday, October 17, 2024 – GrowthLoop, …
What is Consumer Identity Resolution?
Consumer identity resolution is the process of accurately identifying and connecting data points related to individual consumers across various channels and devices. This process is essential for …
Audience Acuity Launches Audiences
Audience Acuity, a leader in identity resolution, proudly announces the launch of "Audiences," an offering set to improve how brands connect with their ideal consumers.
Audience Acuity Partners with Qonsent
Audience Acuity, a leading consumer identity resolution firm, proudly announces its strategic partnership with Qonsent, a pioneer in dynamic consent and data privacy enablement. This collaboration aims to …
Audience Acuity Maintains Leadership Position with Second-Largest Scale and Consistent Top Performance
Audience Acuity, reaffirms position as a top data partner with recent recognition by the esteemed Truthset Data Collective. Securing a prominent place in the rankings, Audience Acuity stands out for the …