The Truth About the Golden Record
Why Deterministic Identity Resolution is the Only Way In the pursuit of the elusive “Golden Record”—a single, unified view of an individual—many companies claim to have the solution. But not …
How Customer Identity Resolution Works
Consumer identity resolution is a powerful, multi-step process that connects data from various sources, aligns it to the correct individual, and persists to ensures ongoing accuracy. When done effectively, …
What is Identity Resolution and Why Does it Matter?
Consumers today engage with brands across multiple channels, devices, and platforms. To keep up, businesses need a unified view of each individual. This is where identity resolution comes in. It bridges …
What is Consumer Identity Resolution?
Consumer identity resolution is the process of accurately identifying and connecting data points related to individual consumers across various channels and devices. This process is essential for …
Audience Acuity Data Quality Flies High in Truthset Truthscore
Consumer identity management firm, Audience Acuity announced, the Super Identity Graph, a comprehensive, privacy-compliant third-party dataset, scored among Truthset’s top providers. …
Kairos DCC and Audience Acuity Announce Elevated Partnership
Kairos Digital Commerce Consulting, a disruptive financial services consulting firm and Audience Acuity a leading enterprise identity management provider jointly announce a partnership around …
Identity Graphs Drive QSR Loyalty Programs
Improve Digital Engagement And Increase Operating Income Today’s sophisticated QSR and fast-casual loyalty programs are rooted in the legendary S&H Green Stamp program launched in the 1930s. …
Identity Graphs Drive Digital Gaming Revenue
Online Player Migration Will Accelerate The explosive growth of mobile sports betting, the appetite for digitized fantasy sports, social gaming and iLotteries are leading indicators of online player …
CSC ServiceWorks Integrates Audience Acuity’s Data To Launch New Products
Las Vegas, Nevada | Data from Audience Acuity’s Super Identity Graph will be incorporated into CSC ServiceWorks’ new digital marketing platform. The data will be used to micro-target …
Identity Graphs Support Profitable Growth in Legalized Sports Wagering
The 2018 Supreme Court decision to strike down the Professional and Amateur Sports Protection Act (PASPA) greenlit the expansion of legalized sports wagering in the United States. Before the decision, …
Want to Improve Your Activation Strategy?
Unify Your Customer Data Smartphones, laptops, tablets, connected televisions, wearables, and enabled appliances. . . the average American household now owns 11 connected devices. Each device produces its …
iOS 14 Will Change Mobile Advertising
What Does This Mean To Your Business? In June Apple announced its latest operating system upgrade – iOS 14. The upgrade will roll out this fall and is one of the most comprehensive in Apple’s …